Is your business not at the top of the search engine ranking pages (SERPs) for important search terms targeting your audience?

Then, odds are, new customers aren’t visiting your website either.

Need proof? Backlinko analyzed 4 million Google search results, finding:

• The #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot
• The #1 result in Google gets nearly one-third of all clicks
• Less than 1% of Google searchers clicked on something from the second page

Need we say more? Investing in search engine optimization (SEO) means investing in online business success.

Of course, finding the right agency for your business is a tough decision, and there are a lot of options out there — we’re talking more than 1,300 SEO agencies in Los Angeles alone!

	HawkSEM The SEM agency challenging what is to help you create what’s next. View More	Coalition Technologies Proven, tested, and data-derived, results-driven digital and ecommerce marketing. View More	JEMSU Full-service marketing and design firm taking a dynamic approach to each client. View More	Thrive Agency Full-service digital marketing agency that delivers massive and sustainable growth. View More
Services	SEO Paid search (PPC) Remarketing Conversion rate optimization Performance display Shopping feed management Content marketing Paid social Landing page optimization	Search engine optimization Pay-per-click advertising Social Email SMS Web design and development Ecommerce App and custom development	SEO Digital advertising Social media marketing Dashboard and DIY	SEO PPC Website design and development Video production Social media marketing Content writing Reputation management Conversion optimization Amazon marketing
Best For	Ambitious enterprise businesses looking for a full spectrum of on-page and technical SEO, plus digital marketing solutions, to compete, grow, succeed, and scale.	Businesses looking for a variety of SEO and digital optimization services and/or short-term contracts.	Data-driven companies seeking a wide array of SEO solutions.	Professional services and ecommerce businesses looking for long-term strategic partners.
Rating	5.0	4.8	No Rating	4.7

To narrow down this list, we’re comparing a dozen of the most highly rated Los Angeles SEO agencies.

We’ll also explain what agencies do, what they cost, and why investing in an LA SEO agency is critical to succeed in today’s digital-first marketplace.

12 LA SEO agencies to check out

Need an SEO company in LA? Here are the top 12 agencies to consider.

1. HawkSEM

It’s simple: HawkSEM specializes in getting your business on page one of search rankings.

But, how we get you to the top of Google’s search results is a bit more complicated.

Our innovative team of SEO experts and data-driven performance pros obsess over every aspect of SEO — from on-page SEO to technical SEO, local business SEO, ecommerce SEO, landing page optimization, and conversion rate optimization (CRO).

We’ve increased organic sessions by 200% for Honda and added 4,000 new page-one keyword rankings for Microsoft. We also offer a full suite of digital marketing and advertising solutions to drive meaningful outcomes for our clients.

At HawkSEM, our service providers thrive in transparency, go the extra mile to set expectations, and deliver regular performance updates to clients. There are no surprises.

We offer clear, data-driven deliverables to keep our teams and clients on the same page.

HawkSEM’s SEO marketing deliverables include:

• Keyword research and SEO strategy
• Google Search Console and Analytics setup
• Organic website traffic goal assessment
• 404 error identification, resolution, and redirects
• Content analysis and production
• Site architecture analysis
• Keyword analysis and recommendations
• Page speed analysis
• Link building
• Schema markup implementation
• Backlink audit, cleanup, and monitoring
• Algorithm impact analysis and resolution
• Page title and meta description optimization

Plus, we have a secret weapon.

ConversionIQ is our proprietary marketing technology platform.

ConversionIQ connects marketing channels, enabling our team to tie together customer interactions from your website, paid channels, social media, and more.

The results: improved conversions, reduced customer friction, and more optimization in every aspect of your customers’ experience. Clients gain unlimited access to reporting, so account performance is always available.

Check out more of our award-winning results here.

Best for: Ambitious enterprise businesses looking for a full spectrum of on-page and technical SEO, plus digital marketing solutions, to compete, grow, succeed, and scale.

Services:

• SEO
• Paid search (PPC)
• Remarketing
• Conversion rate optimization
• Performance display
• Shopping feed management
• Content marketing
• Paid social
• Landing page optimization

Clients:

• Nike
• Verizon Media
• Merrill Lynch
• Honda Motor Co.
• Microsoft

2. Coalition Technologies

Coalition Technologies is a top-ranked search engine marketing company. It offers an extensive set of complementary services, from web design to branding.

With partnerships across Google, Facebook, BigCommerce, Shopify, and other major platforms, Coalition Technologies has teams in place to grow your business and increase profitability through integrated SEO, PPC, and online marketing services.

Boasting extensive past performance and more than 800 case studies, Coalition Technologies is so confident in delivering results that it offers businesses month-to-month contracts – highly unusual in the agency space.

Best for: Businesses looking for a variety of SEO and digital optimization services and/or short-term contracts.

Services:

• Search engine optimization
• Pay-per-click advertising
• Social
• Email
• SMS
• Web design and development
• Ecommerce
• App and custom development

Clients:

• Microsoft
• Roku
• Enjuku Racing
• Spiceology
• Pink Lily

3. JEMSU

Leading agency JEMSU obsesses over combining SEO and digital marketing services to grow organic traffic, capture leads, and increase conversions.

JEMSU can handle all aspects of your search needs, from local SEO to SEO writing, ecommerce, national, and enterprise SEO.

Plus, it can handle additional marketing initiatives, like engaging your social media connections and creating visual content and media.

We particularly appreciate its analytical dashboards, making it easy for businesses to track everything from Google rankings, Google Business Profile activity, Google Search Console, backlinks, website audits, and more.

Best for: Data-driven companies seeking a wide array of SEO solutions
Services:

• SEO
• Digital advertising
• Social media marketing
• Dashboard and DIY

Clients:

• Papa Johns
• ZAGG
• Trimble
• WM
• Maxar Technologies

4. Thrive Agency

Thrive Internet Marketing Agency is an award-winning, full-service digital marketing agency with a team of more than 200 employees and over a dozen office locations across 10 countries.

Named on the Inc. 5000 list of fastest-growing companies, Thrive offers a comprehensive suite of digital services, including SEO, PPC, Amazon store optimization, copywriting, conversion rate optimization, digital design, and website development.

Thrive’s goal isn’t quick-hit, short-term results for clients. Instead, it takes a strategy-first approach to growing clients’ customer base and driving long-term, sustainable success.

Best for: Professional services and ecommerce businesses looking for long-term strategic partners.

Services:

• SEO
• PPC
• Website design and development
• Video production
• Social media marketing
• Content writing
• Reputation management
• Conversion optimization
• Amazon marketing

Clients:

• Nationwide Construction
• The Farah Law Firm
• PARC Urology

5. eMaximize

eMaximize is a leading SEO company in LA that offers digital strategy, design, SEO, PPC, content, social media, and more.

For over a decade, eMaximize has helped businesses across industries grow their business and acquire new customers through integrated digital services.

The industry is taking notice. eMaximize has been named a Best Ad Agency by DesignRush and a Top Advertising and Marketing Agency by Clutch.

Best for: Small businesses in Los Angeles, California, and throughout the U.S. Particularly industries such as insurance, law, plumbing, HVAC, medical, aesthetic, hospitality, restaurant, building, and architecture.

Services:

• SEO
• PPC advertising
• Political advertising
• Social media
• Ecommerce
• Website design

Clients:

• Grow Organic Baby
• Providence Health
• Peninsula General Insurance
• Google
• Sal’s Plumbing

6. Caspian Services

Los Angeles SEO company Caspian Services is a family-owned business offering a comprehensive suite of online and print marketing and promotion since 2001.

The small but mighty team at Caspian prides itself on excellent customer service for happy, repeat customers.

Whether you need a new WordPress website, local SEO, content writing, or even logo design, Caspian Services can help you improve your marketing, generate leads, and increase sales.

Best for: Small to medium-sized businesses seeking affordable solutions to build an effective online presence.

Services:

• Website design
• Marketing
• Yelp advertising
• Graphic design
• Print

Clients:

• Yahoo!
• Extreme Boot Camp
• Orange County Community Foundation
• Glendale Chamber of Commerce
• United Food Labs

7. Ignite Visibility

Ignite Visibility is a full-service digital agency, offering SEO, digital strategy, paid media, social media, creative design, email marketing, and more.

Launched in 2013, Ignite Visibility is a multi-year Inc. 5000 company and has been rated both a Top SEO Company and a Top PPC Company by Clutch.

Clients appreciate its principles: relationships, responsiveness, and results. Plus, its proprietary multichannel performance-based forecasting system gives clients greater visibility into competitive data, and forecasting revenue to hit their business goals.

Best for: Businesses of all sizes and industries, with a particular focus on people who are number one in their space or can become number one in their vertical.

Services:

• Search engine optimization
• Pay-per-click management
• Conversion rate optimization
• Website design and development
• Social media company
• Public relations
• Amazon marketing services
• Franchise marketing
• International services
• Digital marketing agency services

Clients:

• Fix Auto USA
• Mission Federal Credit Union
• BTO Sports
• Jazzercise, Inc.
• Rocket Resume

8. Sacred Cow Studios

Sacred Cow Studios is a leading web development, design, and SEO firm in Los Angeles.

Its team has designed over 250 websites and secured more than 1,000 keyword rankings on Google’s first page.

By using overseas developers, Sacred Cow Studios provides all types of IT services for a lower cost. It also offers Business and Pro monthly plans to improve your business’s online visibility.

Best for: Businesses seeking local SEO or budget-friendly digital services in Los Angeles.

Services:

• SEO including local SEO
• Web design
• Social media marketing
• WordPress and ecommerce website development
• Mobile app development

Clients:

• Quality Fountain Service
• Beyond the Sea Memorial Services
• Movers by the Sea
• Prestige Overhead Doors
• Situated Consulting

9. Vizion

Founded in 2005, Vizion is a full-service digital marketing firm, specializing in SEO, paid media, PPC, local SEO, CRO, social media, and website design.

Vizion Interactive is a Google Ads Premier Partner, Google Analytics Certified, Microsoft/Bing Ads Certified, and more.

Vizion is heavily results-oriented, analyzing data at every step and providing regular reporting for optimal transparency and continuous opportunities.

Best for: Businesses of all sizes seeking a budget-friendly, multi-disciplinary approach to digital marketing SEO campaigns.
Services:

• SEO, including local SEO
• Paid media services
• Amazon marketing services
• Web design and development services
• Content marketing and content strategy
• Social media management

Clients:

• Lennox International
• Intuitive Health
• Worthington Direct
• Emerson Coast
• Correct Products

10. Kobe Digital

Kobe Digital is a unified team of performance marketing, design, and video production experts.

Whatever your challenge, one of its distinct groups – Kobe Design, Kobe Media, and Kobe Studios – has the skilled expertise and proven portfolio to solve it.

The award-winning agency helps businesses connect with their target audience, generate sales, and capture potential customers through digital performance, branding, and communication marketing campaigns.

Best for: Early-stage startups to enterprise brands focused on growth and solving new challenges.

Services:

• Performance marketing
• Web design and development
• Video production

Clients:

• Leica Camera AG
• LF Stores
• WASH Multifamily
• Laundry Systems
• Precisionary Instruments

11. Marketing1on1

Marketing1on1 is an SEO company in Los Angeles specializing in a large variety of search engine optimization services, including link-building, Shopify and WIX SEO, content writing, and logo design.

As a Google Partner and DesignRush Accredited Agency, Marketing1on1 supports clients in many different sectors, from plastic surgeons and cannabis companies to lawyers and private detective firms.

Marketing1on1 has been helping businesses grow revenue online for 10 years and has optimized 100s of websites to capture top Rankings

Best for: Businesses in Los Angeles looking for affordable SEO services

Services:

• Link-building
• Various SEO services
• Content writing
• Logo design
• Guest posting/blog posting
• Social media

12. BartX Digital

BartX Digital, an SEO agency in Los Angeles, is the self-described “X factor” your business needs to thrive.

It offers a comprehensive set of digital services, from website design, lead and revenue generation, social media, and marketing consulting to businesses located across the U.S.

BartX is proud of its high client retention rate, a testament to the quality of its work and commitment to advancing clients’ goals.

Best for: Businesses in the top industries BartX supports: dentists, psychologists, doctors, keynote speakers, and law firms in LA.
Services:

• Website design
• Lead and revenue generation
• Social media
• Marketing consulting
• PPC

Clients:

• BankUnited
• Halo Home Watch
• South Gables Dental
• Amy Boyers, PH.D
• Massage By Pro

Hopefully, this list cuts down your research and brings you one step closer to finding the right SEO partner.

What’s the average cost of SEO?

Search engine optimization companies in Los Angeles come in all shapes, sizes, and price points.

Typically, SEO pricing averages around $3,000 to $10,000 per month for fixed-rate projects.

However, different contract types (like one-time projects) can range from $5,000 to $30,000, depending on your business’s unique needs and challenges.

More niche SEO services have their own price points. (For example, local SEO is typically less expensive: between $500 and $1,000 per month.)

When choosing an agency, clearly communicate your goals, challenges, and target budget.

The right high-quality Los Angeles SEO agency will work within your budget to solve your biggest challenges and leverage every opportunity for success.

The takeaway

Successful business owners know investing in the right SEO company can help your company flourish. SEO complements other digital marketing strategies to get the most ROI from every initiative.

When you find the right fit, you’ll be glad you did your due diligence to find an SEO partner in LA that makes you feel comfortable, understands your goals and industry, and has a portfolio of happy clients.

Make sure they offer regular reporting, so you can see performance improvements over time.

Meet with an SEO and conversion expert at HawkSEM for a free consultation or demo of ConversionIQ. We’ll build a custom strategy to get you rankings on page one – plus happier, more profitable customers.

This article has been updated and was originally published in January 2024.

The post The 12 Best Los Angeles SEO Agencies (+ Average Costs) appeared first on HawkSEM.

A savvy audience, fast-growing niche, and hunger for scaling — software-as-a-service (SaaS) pros know these are the name of the game.

They also know that competitors are ready to steal customers and market share.

That’s where a SaaS marketing agencies come in.

These expert marketing teams can work with your B2C or B2B SaaS company to build an air-tight digital playbook encompassing organic and paid search efforts that’ll set you up to withstand whatever challenges you face.

As an industry-leading top 3% SaaS agency, HawkSEM knows who’s got the know-how to help your brand skyrocket its return on investment (ROI) and send conversion rates through the roof.

But finding the right one for your business goals? If you’re stuck in the maze, consider this guide your smoke signal.

Top 12 SaaS marketing agencies

1. HawkSEM

As a SaaS marketing agency, HawkSEM knows what it’s like being in a fiercely competitive industry, just like your SaaS brand.

With competitors nipping at your heels, you’ll need to arm yourself with a bulletproof strategy that captures leads on the search engine results page (SERP).

Search engine marketing consists of two fundamental arms: organic marketing and paid advertising. We kick SaaS at both, and we use data to do it.

HawkSEM’s content marketing strategists get straight to work to understand your unique value propositions (UVPs), customer personas, competitors (and sheesh, are there many), and current content strategy.

We do this critical research upfront to give us a holistic overview of who you’re selling to, so we can craft a bespoke content marketing strategy and PPC campaigns laser-focused on attracting your ideal audience.

This is how we drive lead generation, build brand awareness, and convert those interested parties into loyal subscribers.

Our secret weapon for screening the data for your strategy?

ConversionIQ is our innovative tech system that shows us who’s searching for your SaaS product, where they’re at in the funnel, and which leads are converting.

It also shows us SaaS metrics like customer conversion costs so we can optimize your funnel assets and boost order values as we do for our other clients.

SaaS marketing case study

Peer Software is an enterprise-class SaaS company offering clients support for their biggest data management challenges. The problem? They’re not the only players in their arena.

Using insights from ConversionIQ and our team’s serious SaaS know-how, we crafted targeted ad campaigns zeroing in on their target audience’s pain points and created helpful content to alleviate these problems.

The results? We boosted brand awareness at large, and increased conversion rates by 128%.

Customer acquisition and retention is always top of mind for SaaS brands. The best way to grab their attention and keep it is to launch data-driven paid ads and keep them in your SaaS sales cycle with inbound marketing content your potential customers can’t resist.

…and did we mention our clients see an average 4.5x ROI?

Best for: Large B2B and B2C SaaS brands looking to harness data-driven strategies for sustainable growth

Services offered:

• PPC
• Target audience and competitor research
• Performance analysis and A/B testing
• SEO
• Content marketing strategy
• Social media marketing
• Email marketing
• Influencer marketing
• Conversion rate optimization
• Remarketing 
• Ecommerce marketing
• Website design and migration

Clients:

• Zephyr
• eThink
• Peer Software
• Datadog
• AppDynamics

2. Wpromote

What’s at the top of every SaaS marketer’s mind? Performance. You want to know which ads are performing best, which pieces of content see the most engagement, and which outreach campaigns recruit high-quality leads.

Bottom line? Data is your lifeline for scaling. And the folks over at Wpromote know this all too well.

But instead of offering conventional solutions to complex problems, Wpromote focuses its SaaS marketing services on a particular clientele: “industry challengers.”

Using data from its tech, Polaris, Wpromote offers clients access to the latest insights to help them consistently refine their SaaS marketing strategy and see long-term growth that creates a lasting impact in their industry.

Just take a look at what it did for Intuit QuickBooks.

The financial software company struggled to blend its siloed paid and organic data into a cohesive platform.

By harnessing search data and identifying user experience (UX) opportunities to improve search intent matches, it boosted non-brand conversions year-over-year (YoY) by 22%.

A Google Premier Partner with accolades from Adweek and Digiday, among others, Wpromote is your all-access pass for SaaS growth.

Best for: SaaS industry disruptors and challengers looking for novelty SaaS solutions

Services offered:

• SEO
• Content marketing
• Paid media
• Email marketing
• Influencer marketing
• Voice search
• Earned and owned media
• Digital intelligence

Clients:

• Marriott
• Peacock
• Equinox
• Strava

3. Power Digital Marketing

Brands on a mission to accelerate results will love Power, a digital growth marketing agency promising their clients 2.4x the brand growth than the industry status quo.

How do they do it?

By zeroing in on your business goals and potential, Power curates digital growth strategies for the entire SaaS marketing funnel.

We’re talking growth hacking via audience research, market analysis, and strategic data insights from their novelty tech, Nova Intelligence.

With a 95% employee retention rate unleashing a 96% client retention rate, Power’s case studies prove that the secret to effective full-funnel SaaS marketing is knowing your ideal customer profile (ICP) inside and out.

It’s how they helped logistical shipping startup, Shipware, launch onto the scene with zero digital presence and see a 728% increase in organic users in just 10 months. Not to mention rank for 450 brand new page one keywords. And the revenue? Over $300K.

Rapid growth with numbers to back it up? No wonder they’re called Power.

Best for: Scaling beauty, fashion, and B2B SaaS brands dead-set on rapid and sustainable growth

Services offered:

• Branding and creative
• Content marketing
• Conversion rate optimization (CRO)
• User-generated content (UGC)
• Email and SMS marketing
• Brand partnerships
• Affiliate marketing
• Product marketing
• Paid social ads

Clients:

• The Honest Company
• Bob’s Red Mill
• Casper
• Gorjana

4. Tinuiti

Streaming brands, we’ve got one of the best SaaS marketing agencies for your niche. SaaS streamers duke it out for the same thing: your target audience’s precious attention.

Tinuiti is the self-professed “largest independent performance marketing firm in the U.S.,” and with a dynamic team of marketing experts in two hubs (San Diego and New York), this SaaS marketing agency has the juice to generate serious business growth.

The agency asks its clients to “rethink performance,” melding brand and performance into one identity.

In doing so, Tinuiti connects its clients to the “Triopoly” of marketing channels that is Google, Facebook, and Amazon.

Over 1,000 employees managing $3 billion in media? Yeah, we’d say you’re in trusted hands with Tinuiti.

Best for: Streaming and SaaS brands focused on audience-centric growth marketing

Services:

• Streaming
• Paid Media
• Earned and owned media
• Content creation
• Analytics and performance monitoring

Clients:

• Instacart
• M1 Finance
• Poppi
• Olly

5. REQ

Are landing pages, branding, identity, and visual media integral spokes in the wheel of your B2B marketing strategy? Then take a close look at the marketing campaigns and services from REQ.

This content marketing agency helps you build an undeniable brand presence with a roster of in-house brand management, digital marketing, and public relations services.

Whether it’s refining your messaging, adding webinars, enhancing customer experience, link-building to boost authority, or increasing organic traffic with exceptional content, REQ has the solution.

It also has a pristine reputation (we’re not surprised given their glowing testimonials and rockstar reputation management services), and case studies chock-full of stats like 5.1 million unique visitors for eBay’s global grassroots community.

With so many B2B and SaaS marketing agencies in the ring, it’s tough to know who to trust to do justice to your marketing efforts, but REQ’s high-profile SaaS clients and impressive results make them worthy of a double take.

Best for: Scaling SaaS brands looking to boost industry authority and reputation

Services:

• Brand strategy
• Advertising and media
• Organic traffic and
• Public relations
• Digital advocacy
• Reputation management
• Data and analytics

Clients:

• eBay
• PayPal
• Built Technologies
• Health-Ade

6. Minuttia

Most digital marketing agencies service a wide variety of niches. But the experts at Minuttia sharpen their focus on helping B2B SaaS companies see accelerated organic growth.

With a keen insight into the nuances of the B2B SaaS industry, and tools like link-building, SEO, content strategy, content audits, and content creation, Minuttia doesn’t advertise itself as an all-in-one swath of marketing services.

Instead, it harnesses evergreen content for sustainable B2B growth for SaaS brands.

And you won’t find paywalls or gatekeeping from this agency either. It takes a strategic demand generation approach by offering free resources, templates, processes, and techniques to its clientele and prospective leads.

Reason being? The agency is selective about partnering with aligned SaaS product brands, and if you’re not a fit? They’re happy to refer you to another marketing agency.

But for those that are a fit? They’ll join the ranks of impressive results like a 137% increase in organic growth for eLearning SaaS, LearnWorlds.

A marketing agency that doesn’t aggressively market itself as the one-stop-shop solution, and instead takes the time to align synergistically with their new customers? It’s refreshing and deserving of a spot on our list.

Best for: Small and midsize business (SMB) SaaS brands wanting to lower acquisition costs and get qualified leads through educational and long-term marketing campaigns.

Services:

• Content creation, audits, and strategy
• Link building
• SEO
• Visual and web design

Clients:

• SwagDrop
• Viral Loops
• Respona
• Vowel

7. Veza Digital

As a SaaS startup, building brand awareness and gaining traction through search engine marketing (SEM) requires expertise and demonstrated success with existing SaaS brands.

And Veza Digital’s got it.

This SaaS marketing agency places special emphasis on building SEO from the ground up — starting with a fully optimized, lead-generating website.

But organic traffic alone won’t cut it. You’ll need to attract quality leads to see your conversion rate flourish.

Veza Digital builds an SEO strategy rooted in data and research so that when it’s time to launch, you’re set up for success.

Pair that with their web-flow services and pump up visibility out the gate with PPC marketing, and you’ve got yourself a finely oiled digital marketing machine from the pros at Veza.

With over 1,500 top rankings garnered over five years and thirty clients in the SaaS industry, Veza may be the partner you’ve been on the hunt for.

Best for: SaaS startups focusing efforts on organic SEO content marketing

Services:

• SaaS SEO
• PPC marketing
• Webflow integrations, maintenance, and enterprise
• CRO
• Site migration

Clients:

• Instabug
• Chili Piper
• RegFox
• Real Blocks

8. Virayo

Looking to find market gaps to slide into and gain quick wins? B2B SaaS marketing agency Virayo wields the spotlight.

Their process is simple and effective:

• Create a conversion-driven foundation
• Isolate quick win traffic and conversion opportunities
• Create a targeted all-stage funnel content pipeline
• Lock in quality backlinks
• Double down on traction by adding paid media and PPC ads into the mix

Seems simple enough, right? Not so fast. Nailing every single grain of this process requires serious SaaS marketing prowess, and Virayo has it: their bread and butter is SEO and PPC for SaaS companies.

Its refined process generated a whopping 1,700+ demos and $2.8 million in new annual recurring revenue (ARR) for B2B sales app SPOTIO.

And they do it with grassroots grit and heart. We love their motto: “We stay small, but think big.”

These are magic words for budding SaaS brands looking to make a splash with a ride-or-die agency that feels more like family than a face behind a screen.

Best for: Growth stage SaaS companies building strategies around ICP-driven marketing that drives sales qualified leads (SQLs)

Services:

• SaaS SEO (technical, on-page, and performance monitoring)
• SaaS PPC (Google, Bing, LinkedIn, SaaS product review sites)

Clients:

• Cedreo
• TruckLabs
• LexShares
• Zipflow

9. TripleDart

Struggling to get SQLs? Then it may be time to recruit a devoted SaaS acquisition marketing agency like TripleDart, a “dedicated marketing squad” servicing over 100 SaaS brands, including Freshworks and Apty.

Clients outsource to TripleDart for their SaaS growth, but they report feeling like the team is an extension of the in-house crew.

That’s a green flag since you always want to have an agency relationship where it feels easy and breezy to communicate and get things done.

Not only does TripleDart design tailored SaaS campaigns for startups and scaleups, but the agency equips clients with a playbook for long-term success.

It increased revenue for Growth Nirvana by 5x, and supercharged marketing qualified leads (MQLs) by 7x for PayU.

Big picture vision, touch points to get you to desired outcomes, and a devoted team to help you get there? We’d call TripleDart a triple threat.

Best for: Startup and scaleup SaaS brands in the venture capital and private equity niche

Services:

• Pipeline marketing
• Performance SEO
• Paid media
• SaaS content creation and thought leadership
• Marketing and sales operations
• Account-based marketing
• Branding and web design
• Data analytics
• Brand positioning

Clients:

• Astra
• Multiplier
• Graphy
• Netcore

10. Bay Leaf Digital

Bay Leaf is a SaaS marketing agency with a proven track record of success for businesses across both Canada and the U.S.

With a top-notch team of SEO, PPC, and SaaS content marketing experts at the helm, this agency knows the secret to creating brand awareness and attracting qualified leads for your SaaS business.

Bay Leaf Digital aims to fast-track your growth by assigning each client to a specialist team with a senior-level marketing strategist and account manager who collaborate directly with you. Talk about a recipe for SaaS success.

Best for: Cloud-based software companies, cybersecurity, B2B SaaS companies

Services:

• PPC and retargeting
• Marketing analytics
• Social media marketing
• SEO strategy
• SaaS content marketing

Clients:

• MeazureUp
• Sapience Analytics
• TrueFort

11. Kalungi

Kalungi is a full-service SaaS agency with some serious chops when it comes to driving growth for its clients. The agency’s B2B specialization allows them to dig deep into common challenges and provide tailored marketing strategies that work.

The company offers support in three main areas: A full-service marketing team, marketing coaching, and a complete marketing audit.

Once you’ve chosen the right fit for you, you’ll be connected with an experienced B2B SaaS marketing leader to get the ball rolling. A certified Google partner, Kalungi can provide access to tons of benefits and features on Google Ads.

Best for: B2B SaaS companies

Services:

• SEO
• Branding and design
• Marketing auditing
• Fractional CMO

Clients:

• Acumatica
• Caveonix
• Ascend Software
• CCD Health

12. SimpleTiger

If you’re looking for sky-high results in record time, SimpleTiger is the beast for you.

With a team laser-focused on time-to-results, SimpleTiger leverages its AI-driven keyword research tech with quick content optimization and data-led iterative marketing strategies that can make your SaaS business rocket to the top of the SERP in no time at all.

By focusing on the biggest opportunities to grow your digital footprint, SimpleTiger has certainly earned its spot (er, stripes).

Best for: SaaS companies of all sizes looking to grow quickly and efficiently

Services:

• SEO
• Content marketing
• PPC
• Web design for SaaS

Clients:

• Jotform
• Gelato
• bitly

Why you need a SaaS marketing agency

There are almost 31,000 SaaS brands in the world, and as businesses continue to operate online, the horizon is ever-expanding. Meaning? The competition is only going to get thicker.

You face unique challenges like defining a targeted ICP, attracting leads that actually convert, and let’s not forget the elephant in the room: standing out in the first place.

Fortunately, there are qualified SaaS marketing agencies with proven track records for producing serious results for brands of all sizes, from startups struggling to gain traction to mature, enterprise-level SaaS brands refining their messaging, cutting acquisition costs, and raising their bottom line.

Sales enablement hinges on setting competitive pricing, knowing your audience, and optimizing your SaaS sales funnel to catch leads wherever they’re at in the customer journey — all of which SaaS marketing agencies can help you with.

The takeaway

SaaS marketing agencies have large teams to tackle your most complex issues. On top of that? 

Many bring innovative tech systems to the table, like HawkSEM’s game-changing ConversionIQ, which makes it easier than ever to track and monitor metrics, pivot strategies with confidence, and save more time in your day with marketing automations.

Because at the end of the day, the difference between a successful SaaS brand and one that gets lost in the shuffle is innovation and proficiency.

Each of the SaaS marketing agencies on our list exhibits critical problem-solving skills alongside tangible results and niche expertise.

HawkSEM knows your challenges first-hand. We’ve worked with tons of SaaS brands, but we’ll let the results talk.

How does an 80% reduced CPA sound? Want to see double the lead volume? Perhaps it’s time to 4.5x your ROI? And traffic? We can more than double it, no matter your marketing needs.

Our SaaS client case studies showcase our uncanny experience and artful ability to harness tech and navigate the ever-evolving SaaS landscape. On the other side? Results, results, and more results.

Ready to stop spinning your wheels and start moving the needle? Let’s go.

The post Top 12 SaaS Marketing Agencies to Drive SQLs and Scale MRR | Vetted and Reviewed appeared first on HawkSEM.

Who has the time to sort through them all? Certainly not busy marketers.

What’s more, just because an agency ranks high on the search engine results page (SERP) doesn’t mean they’re a great fit for your business.

Each agency has specialties, unique services, and case studies demonstrating their results.

Whether you need a Google Ads PPC agency, an Amazon PPC agency, or one that combines PPC, search engine optimization (SEO) and social media, this list of PPC agencies has you covered. Let’s get straight to it.

• Best full-service PPC agencies
• Top social media-focused PPC agencies
• Best ecommerce-focused PPC agencies

The best full-service PPC marketing agencies

1. HawkSEM

(Image: HawkSEM)

HawkSEM is more than a PPC agency. We’re a full-service digital marketing agency dedicated to helping our clients secure consistent revenue, sustainable growth, and achievable business goals.

We focus on search engine marketing (SEM), which comprises SEO and PPC marketing.

Along with these offerings, we provide a wide range of services to ensure our clients dominate the SERPs, and we maintain the utmost expertise and excellence in every aspect of our PPC ads management services.

We’re committed to high quality at every stage of the customer journey, whether it’s crafting compelling ad copy and striking display ads, fine-tuning a Google Ads campaign structure, or optimizing Facebook ads with eye-catching visuals.

Our clients put their trust in us thanks to our decades of combined industry experience. And our impeccable results and success stories speak for themselves.

Our client Zephyr, a San Francisco-based software company, came to us suffering from a siloed marketing strategy. We noticed poor landing pages right away in our initial PPC audit.
We infused more creative storytelling across all PPC marketing channels and noticed higher engagement and lower CPA immediately.

A firm handle on metrics and data using our ConversionIQ software helped us maintain consistent results.

And we’re ready to devote the same skill and strategy to your next campaign.

Best for: B2B/B2C, ecommerce, SaaS, finance, healthcare, education, real estate, professional services

Services:

• PPC audit
• Audience and competitive analysis
• Keyword research and development
• Landing page A/B testing
• Conversion and goal tracking
• Campaign audit, PPC strategy, and execution
• Custom reporting
• Proprietary ConversionIQ tech

Clients:

• Verizon Media
• Microsoft
• Nike

2. Wpromote

(Image: Wpromote homepage)

Wpromote is one of the country’s most recognizable online marketing agencies that focuses on paid search, media, and Amazon marketing. With a large team of experienced marketers, Wpromote has the juice for large-scale campaign management and accompanying data architecture and analysis for custom reporting.

Check out Wpromote’s impressive case studies, especially this one for Frontier Airlines. The agency helped Frontier leverage Facebook flight ads for lead generation and, ultimately, get more conversions.

The results were tangible and significant: 9X return on ad spend and 2.5X increase in revenue.

Best for: Small businesses, medium businesses, and medium enterprise

Services:

• Paid search
• Paid social
• Amazon and retail media
• Performance creative

Clients:

• FIVE STAR
• ACP (America’s College of Physicians)
• Cinemark

3. Silverback Strategies

(Image: Silverback homepage)

Silverback Strategies boasts 15 years of diverse marketing experience, from SEO and creative content to all types of PPC.

They emphasize collaboration as a path toward results, structuring internal teams for clients based on behavioral analytics. They then collaborate with SEO, creative, and analytics teams to coalesce your marketing strategy and improve results.

Remember the 2008 housing crisis? This was a tough time for the Ritz-Carlton, with defaulted construction contracts and growing irrelevance on the SERPs.

At one point, a gentleman’s club popped up before the renowned hotel for branded keywords. Yikes.

Silverback Strategies went to work increasing their client’s YoY by 300%, thanks to a dedicated keyword strategy to find qualified leads, remarketing and retargeting, targeted PPC, and creative adjustments and monitoring.

Best for: Local and national clients looking for help with PPC

Services:

• Paid search and display (Google Ads and Bing Ads)
• Conversion rate optimization
• Paid search
• Paid social (including Facebook, LinkedIn, and Instagram PPC)

Clients:

• LexisNexis
• Ocean Conservancy
• Deepwatch

4. Tinuiti

(Image: Tinuiti homepage)

Few agencies can match Tinuiti’s vast array of services. We’re not just talking about PPC, SEO, and social media marketing — all of which demand a ton of time and resources.

Tinuiti’s service roster includes affiliate and influencer marketing, commerce platforms like Amazon, Walmart, Target, and Instacart, and even streaming campaigns for digital audio, OTT, and streaming TV.

They also boast an impressive proprietary technology suite for performance marketing intelligence and media activation: MobiusOS, Mobius Apps, and MobiusX.

Tinuiti’s case studies are peppered with impressive results, from 37% increases in clickthrough rate to doubled returns.

Best for: Fortune 1,000 companies with a multichannel approach

Services:

• Amazon, Instacart, Walmart, Target PPC advertising
• Live streaming ads
• Paid search, social, and shoppable media
• SEO
• Lifecycle marketing
• Affiliate marketing

Clients:

• Basset
• Burt’s Bees
• Advil

If you’re struggling to decide between agencies that offer similar services, Yadegar offers this advice:

“Do a “chemistry test” to see how you get along with your potential team before you sign on. I would [also] put emphasis on the actual proposal they present, how in-depth [it was]…did you walk away with key opportunities that you know will move the needle and make you feel good?”

Keep this advice in mind for the next category of PPC agencies as well.

5. Jumpfly

(Image: Jumpfly homepage)

JumpFly has nearly 20 years of experience as a full-service marketing agency. But this PPC company earns serious Google Ads points for their unique relationship with Google, allowing them to be trained first on Google’s BETA programs and new rollouts.

Still, they demonstrate prowess in PPC campaigns across both Google and Bing, as well as for a variety of niches.

They have tons of impressive results under their belt, from 200% conversion rate increases to revenue jumps of more than 90%. We also respect the emphasis they place on results over locked-in contracts.

JumpFly offers month-to-month services with the option to cancel if clients don’t see positive performance — a testament to the agency’s confidence and commitment to its process and clients.

Best for: Lead generation and ecommerce, SMB

Services:

• Paid search and display
• Paid social media
• Amazon Ads management
• SEO

Clients:

• Jura Coffee Machines
• Earthmed
• Depalma Studios

6. KlientBoost

(Image: KlientBoost homepage)

From SEO audits to full-service PPC for your B2B SaaS company, KlientBoost prides itself on getting you the most bang for your buck.

Boasting an impressive 63% average increase in ROI in the first three months, KlientBoost dives deep into the data to discover pain points and build you a comprehensive marketing plan.

This agency works with (and gets results for) companies of all sizes, meaning they’ve got the chops to get you more conversions, higher click-through rates, and other KPIs – fast.

Best for: B2B, SaaS, and lead generation

Services:

• PPC
• Paid social media
• SEO
• Content marketing
• Conversion rate optimization

Clients:

• AirBnb
• HotJar
• Care.com

Social media-focused PPC agencies

For some brands, social media is a goldmine above all other channels. You might have killer landing page designs for your Google Ads, but your audience spends more time perusing Instagram and Facebook.

If that’s the case, you’ll want to partner with dedicated paid social experts to handle your ad campaigns. We’ve rounded a few up for you.

Expect to see intense illustration and web design expertise here — perfect for the brand craving a visual creative boost.

7. We Are Social

(Image: We are Social homepage)

Is your audience on TikTok or Facebook? You might flock to a verified Facebook and TikTok partner like We Are Social.

This social media marketing agency covers every aspect of ad campaign development and management on social media — and then some.

They’re design experts and relish the editorial and content marketing creative process. You won’t just have one person handling captions, copy, and visuals.

We Are Social has an editorial team of journalists and writers, graphic designers, and illustrators to source, communicate, and promote stories within social media posts tailored perfectly for your audience.

A notable case study for Bumble displayed this marketing company’s strong research and societal perception.

They tapped into the Bumble audience’s backdrop of cultural and social conversations amidst dating — themes they could apply to a strong marketing strategy.

With this intel, they built a weekly digital digest with content fueled by audience research and deep dives into TikTok, YouTube, and Instagram.

Best for: Ecommerce Fortune 1,000 brands

Services:

• Social insights and strategies
• Cultural intelligence
• Influencer co-creation and marketing
• Paid media management
• Animation
• Live streaming events and podcasts
• Competitor analysis
• Social audits
• Brand strategy
• Editorial and content
• Creative campaign development and strategy

Clients:

• Ebay
• Under Armour
• Bumble

7. Huge Inc.

(Image: Huge homepage)

Some brands need a complete overhaul in their social media marketing — even when it comes to the branding itself.

Luckily, agencies like Huge Inc. specialize in design and branding even as early as business conception and creation. A

creative growth acceleration company, Huge Inc. helps brands generate leads, interest, and notoriety through unique design products and experiences.

Their growth process always starts with brainstorming ways to disrupt an industry and stand out from competitors, followed by a strategy, model, and blueprint before diving into the marketing.

Best for: Ecommerce enterprise companies

Services:

• Marketing transformation
• Immersive experiences and storytelling (virtual reality, physical, Web 3, etc.)
• Brand strategy
• Commerce market strategies, tech, and operating models for retail, virtual, and ecommerce initiatives
• Design products and platforms

Clients:

• Google
• Pantone
• Zelle

9. AKQA

(AKQA homepage)

If your brand goes the extra mile with design and storytelling, AKQA could take your marketing messaging to the next level.

This agency redefines visual media by offering the most cutting-edge AI art. Their focus? Interior spaces, outdoor environments, product design, and video and illustrated narratives.

Sounds like a great match for the visual elements of a killer social media PPC campaign.

We were wowed by this case study for NotCo, a plant-based food company reinventing the food industry. AKQA created AI-generated images of old farm animals. What’s the big deal, you might wonder?

NotCo’s campaign asks: have you ever seen an old farm animal?

The images are poignant and hyper-realistic, and offer a completely new concept for NotCo’s audience.

The powerful concept showcased how short farm animals’ lives are in the food industry, and that aged animals are essentially brand new ideas to take in, let alone see on billboards and print ads.

The marketing campaign also promoted the compelling images across various social media platforms.

The creativity AKQA offers its clients is informed by the expertise of a diverse, international team with audiences and offices in Cairo, San Francisco, Capetown, and Copenhagen, among others.

Best for: B2B and B2C brands

Services:

• Design
• Story
• Commerce
• Technology
• Product
• Space

Clients:

• GoFundMe
• Nike
• H&M

10. MuteSix

(Image: MuteSix homepage)

Imagine the memorable social media strategies from notable brands like Disney, 21st Century Fox, and YouTube. Now imagine receiving that same level of expertise and dynamism for your social media campaigns.

Founded by global marketing veteran Juhee Kim, MuteSix was the very first agency to establish a partnership with TikTok.

They’ll handle content creation and performance insights for ad campaigns on pretty much every social media channel.

Using an omnichannel strategy, Mutesix aligned social media ad strategies for their banking app client, Dave — YouTube, Snapchat, TikTok, Meta, and Google for good measure.

The results included a 53% revenue increase per user.

Wondering how to best assess case study results like these ones from Dave?

“Not only would I key in on before-and-after metrics, but the actual story on the problems a brand faced and how the agency helped solve those problems,” says Yadegar. “A potential client should definitely relate to the story.”

Best for: Larger ecommerce brands

Services Offered:

• Meta
• TikTok
• Google
• YouTube
• Email marketing
• SMS
• Amazon advertising
• Pinterest
• Snapchat
• Content creation and bespoke production

Clients:

• Disney
• GNC
• Ancient Nutrition

11. Impression

(Image: Impression homepage)

Impression is all about growth potential – and its goal is to help ambitious brands push boundaries and drive impact.

This award-winning agency has a reputation for helping clients make huge strides in the paid media sphere, and they’ve got the results to prove it.

With over 10 years of digital marketing expertise, Impression has made leaps and bounds when it comes to integrating with existing marketing teams, understanding challenges, and meeting ambitious growth targets.

Working with clothing brand BC4U, Impression was able to drive a 305% increase in website sales with their omnichannel strategy.

Their mix of GIF ads, video, and dynamic remarketing did wonders for this brand… imagine what they could do for yours.

Best for: Ecommerce, nonprofits, and retail

Services:

• Paid media
• CRO
• Digital PR
• SEO
• Media solutions
• Digital strategy

Clients:

• Cancer Research UK
• Lotus Car Rental
• BC4U

PPC agencies with an ecommerce focus

Do most of your customers find you on Amazon?

Then consider working with a dedicated ecommerce PPC agency to boost conversions and maximize your marketing strategy.

12. Profit Whales

(Image: Profit Whales homepage)

Imagine lowering your Amazon advertising cost of sales (ACOS) by 48%.

That’s the average result for Amazon sellers who work with Profit Whales, an Amazon marketing agency for ecommerce brands.

Profit Whales is a proud top-50 Amazon partner, which makes it stand out with exclusive beta program access and tailored ad strategy training.

With nearly 10 years of experience under their belt, Profit Whales has developed an advanced Amazon campaign structure that helps them maintain full control (and budget respect) for client Amazon ads — brand awareness and boosted sales are natural results.

Here’s the thing with Amazon: The marketplace popularity makes the sky the limit.

So when a home decor brand with 4.7-star-average ratings came to Profit Whales looking for more Amazon conversions, the agency leveraged its strategy and achieved:

• Over $3 million more in sales
• More than 28% decrease in ACOS
• Additional 93,000 orders
• Talk about serious gains.

Best for: SMB ecommerce

Amazon PPC Services:

• PPC management
• Product ranking
• DSP ad services
• PPC audit

Clients:

• Dr. Krause
• Artistro
• Kinetic Labs

13. ROI Revolution

(Image: ROI Revolution homepage)

If you want ROI, your strategy needs to be agile enough to meet your brand’s unique challenges.

ROI Revolution knows this more than most, helping clients with Amazon campaign optimization and full-funnel strategies.

They even take their online marketplace PPC expertise to Walmart and Target to maximize revenue.

And as far as data and metrics go? ROI Revolution has their own proprietary Revolution SuiteTM that offers automated building, real-time query analysis, product status monitoring, and custom reporting.

Best for: SMB ecommerce

Services:

• Conversion rate optimization
• Amazon and retail media services
• Product feed optimization
• Social media advertising

Clients:

• PUMA
• Clean Simple Eats
• Conair

14. Fortress Brand

(Image: Fortress Brand homepage)

If you sell health and wellness products on Amazon, you’ll love Fortress Brand’s specialized niche expertise.

This PPC company recognizes Amazon’s complex marketplace landscape.

Its team has years of experience navigating its endless consumer categories, flows, and data to provide clients with unique strategies (including a dedicated strategy manager) to soar Amazon PPC goals.

But as most PPC agencies know, focusing singularly on one channel will result in a siloed marketing plan. That’s why Fortress Brand offers a unified marketing plan that captures paid Amazon ads, overall digital advertising, content, and SEO.

A nice bonus? Fortress Brand offers global expansion as a service, soaring their clients’ products from their home base in New York to Australia (and beyond).

Best for: SMB ecommerce

Services:

• Amazon retail management
• Analytics and tech
• Global expansion
• Marketing
• Brand protection
• Operations
• Strategy

Clients:

• Versed Skin
• Microbiome Labs
• Scrub Daddy

15. Jellyfish

(Image: Jellyfish homepage)

Jellyfish is a boutique agency helping businesses thrive by navigating, connecting, and harnessing platforms that drive growth. Their expertise spans creative, media, tech, data, and more.

As for paid search, it’s no secret that the fluid landscape keeps marketing agencies on our toes.

However, Jellyfish takes a fresh approach to those ever-changing trends and features. Go with the current? Not these folks—they’re making waves.

For example, they used predictive modeling in GA4 to identify more qualified leads and new audiences while reducing cost per install (CPI) by 33% for travel-platform client Yanolja.

Attracting swarms of fish in the digital ocean isn’t easy, but one thing’s clear: Jellyfish has the juicy bait (a.k.a. results) to reel ’em in.

Best for: Emerging platforms and ambitious start-ups

Services:

• Strategy building
• Conversion optimization
• Market intelligence
• Data gathering
• Training and development
• Paid media strategy
• Video production
• Email marketing

Clients:

• Google
• Meta
• Salesforce
• Amazon
• TikTok

16. DEPT

(Image: 3Q/DEPT homepage)

Got your sights set on massive growth? Then you might want to partner with DEPT (formerly 3Q/DEPT and 3Q Digital), a “disruptive independent growth marketing agency.”

While they offer a broad range of digital solutions, these disruptors essentially segment their expertise within two domains: full-service digital and strategic advisory.

This dual approach lets them tailor their strategies to their client’s unique needs for max impact.

Take their client, Blurb, who faced steep competition with keyword bids in their Google Ads campaigns.

3Q/DEPT rolled up their sleeves to optimize the book-creation platform’s Google Ads account, change customer tracking methods, and create non-brand campaigns for stronger cost-per-click (CPC) and cost-per-rating (CPR).

Even with a 17% budget cut, the collaboration led to better ROAS and increased bookings.

Best for: Businesses of all sizes looking to become industry leaders

Services:

• Paid social
• Creative
• Content marketing
• Business strategy
• SEO
• CRO
• Ecommerce campaign management
• Web3 integration

Clients:

• Turbotax
• Square
• Nextdoor

17. Rise Interactive

(Image: Rise Interactive homepage)

Rise Interactive is an award-winning agency that operates in the domains of performance marketing, digital marketing, customer experience, and analytics.

They’ve also garnered accolades from the Global Agency Awards, DotCOMM Awards, Hermes Creative Awards, and Global Social Media Awards.

Increased traffic and conversions are standard for Rise Interactive’s clientele.

For example, they helped NorthShore University Health System market its healthcare solutions without spending too much on resources.

How? Through a four-pronged approach emphasizing PPC campaigns, Google Ads account restructuring, SEO strategy, and short-tail keywords.

This garnered a 490% increase in appointments and a 27% surge in organic search traffic.

Best for: Large global companies in various industries

Services:

• Paid search ads
• SEO
• Amazon Ads
• Affiliate marketing
• Social media marketing
• Mail marketing

Clients:

• Ulta Beauty
• Reynolds Consumer Products
• ColourPop Cosmetics

18. Spinx

(Image: Spinx Digital homepage)

Spinx Digital is a multifaceted marketing agency specializing in web design, development, and paid search.

Spinx takes every client through its signature “connect, create, and evolve” process to:

• Help your target audience form an emotional connection with your brand
• Create marketing solutions for you using technology and creative strategies to
• Inspire growth as a brand by evolving strategies and solutions

This agency has a penchant for high-quality website design and revamps.

If you’re looking for an extra bit of oomph in your landing pages, their UX experience, creative skillset, and visually stunning design prowess could be the difference between web visitor and customer.

Best for: Small to mid-market businesses

Services:

• SEO
• Graphic design
• Ecommerce
• Social media marketing
• CMS management
• Strategic planning
• Digital marketing services

Clients:

• Bega
• Willkie Insurtech
• Paul Hasting

19. Walker Sands

(Image: Walker Sands homepage)

As a top-3% paid search agency that services both B2C and B2B brands, we always appreciate agencies that bring the necessary, focused expertise demanded of B2B brands in their marketing strategy.

Walker Sands specializes in delivering top-notch PPC, web design, and SEO services for B2B brands across various niches. Their mission? Driving growth through “outcome-based marketing.”

They achieve this by assembling the right team, “pushing the limits” in B2B marketing, and tailoring strategies to their clients’ unique needs and challenges.

Their expertise is evident in their landmark campaign for commercetools, a prominent B2B commerce platform.

By breaking traditional B2B marketing norms, Walker Sands helped Commercetools leverage celeb influence to communicate its value proposition and stand out in a crowded market.

The campaign’s success garnered a 54% video completion rate on YouTube, 16.9 million views in just three months, and a 98% positive sentiment.

All in all, Walker Sands significantly elevated Commercetools’ brand exposure, solidifying their position as an industry frontrunner.

Best for: B2B and B2C businesses

Services offered:

• Branding
• Creative services
• Demand generation
• Marketing strategy
• Public relations
• Web services

Clients:

• Paylocity
• Tessian
• Echo
• Sophos

20. Bruce Clay

(Image: Bruce Clay homepage)

When most people hear the name Bruce Clay, they think of SEO, which has been their specialty since 1996. SEO may be their bread and butter, but do they stack up in paid search? You bet.

Just check out how they revved up a national auto services chain’s PPC campaigns, driving more business and slashing costs with smart campaign segmentation and deploying a CPA Optimizer.

The results? A nice uptick in clicks and conversions, coupled with a substantial drop in average CPC and overall cost per conversion across all categories.

Best for: Businesses of all sizes looking to harness SEO and paid search

Services:

• Online SEO training
• Search engine marketing (SEM)/PPC
• Content development
• Social media advertising/SMM
• SEO tools and guides

Clients:

• Rosetta Stone
• Victoria’s Secret
• Netflix
• Nickelodeon

21. Thrive Agency

(Image: Thrive Agency homepage)

Another full-service dynamo, Thrive Agency uses a combination of strategy, data-driven insights, and creative adjustments to optimize marketing campaigns across industries.

And they know their stuff. This paid search agency has earned multiple awards and accolades, solidifying them as a top-tier Google Premier Partner and Microsoft Advertising partner.

So how does Thrive, well, thrive?

For one, they took a local building material marketer and distributor and launched their social media presence to seriously impressive heights.

In just four months, Thrive was able to generate a 9,692% increase in Facebook impressions, a 112% boost in Instagram engagement rate and a 120% improvement in LinkedIn impressions.

Talk about thriving.

Best for: Enterprises of all sizes

Services:

• Paid ads
• Local SEO and PPC
• Search Engine Marketing
• Custom website design

Clients:

• West Chevrolet
• Simply Organic Beauty
• Midway Sports

What is a PPC agency?

PPC agencies are companies that create, launch, and manage pay-per-click ad campaigns.

They might specialize in specific PPC platforms, like a dedicated Google Ads agency. Or, they could have a wider array of expertise across Google Ads, Bing Ads, YouTube, Facebook PPC ads, and more.

Popular services PPC agencies offer include:

• Auditing your brand’s existing ad campaigns to identify opportunities to improve inefficient features and be more cost-effective
• Conducting market, competitor, and keyword research
• Creating ads, including visual elements, videos, and ad copy
• Launching A/B testing to assess results for different post times, channels, and keywords
• Carrying out bid adjustments to maintain ROI
• Planning ad strategies and launching ad campaigns
• Monitoring and reporting on campaign performance to inform strategic adjustments

• Why should you hire a PPC agency?Even if you have a skilled in-house marketing manager, they might not have the same expertise or bandwidth to properly manage your ad campaigns like devoted PPC experts can.
• Plus, PPC agencies usually have more experience and resources to interpret performance metrics. At HawkSEM, that looks like a solid team of PPC specialists with industry know-how armed with quick data insights from our proprietary tech, ConversionIQ.Yadegar recommends brands evaluate the following qualities when assessing different PPC agencies:
  • Track record
  • Team size
  • Experience
  • Case studies
  • Return on investment
  • Testimonial videos

  PPC agencies ensure your ad dollars generate traffic, conversions, and revenue for your brand — enough to offset the cost of the service provider.

The post Top 21 PPC Agencies to Drive Growth This Year | Vetted and Reviewed appeared first on HawkSEM.

The people on your team will determine how well you plan and execute your SEM campaigns. And we’re not just talking about your in-house experts — it’s also about your agency partners.

Working with a search marketing agency can ensure you have the support and expertise you need to reach your goals. But how do you find the right agency?

We reviewed and vetted the best SEM agencies in the game to help with your evaluation process.

The best SEM agencies to consider

Having been in the business for over a decade, we’ve seen plenty of other agencies produce excellent work.

The following SEM firms made it to the list because of their quality of work and industry expertise. In fact, we refer prospects to them when they aren’t the best fit for our agency.

The SEM agencies we listed made it to the top because of their:

• Years of experience
• Awards won
• Partnership with Google
• Organic search and social presence for their own brand
• Impressive client base (multiple companies across multiple industries)

So without further ado, let’s jump into the top 12 SEM agencies.

1. HawkSEM

Us, biased? No waaay.

But in all seriousness, we think HawkSEM genuinely deserves the spot at the top of this list because of our wide-ranging services and expertise across various fields.

We work with a large number of companies of all sizes, from small businesses to enterprises, and across markets like B2B, B2C, ecommerce, software-as-a-service (SaaS), finance, healthcare, education, and professional services.

Odds are, if you need to build your online presence, traffic, and conversions, we can help you get the job done.

If you’re looking for a well-rounded search engine marketing strategy, we can build and execute it for you. But don’t just take our word for it. We have numerous case studies to back this claim.

For example, Caring Places Management, an assisted living services provider, partnered with HawkSEM to drive more organic traffic to its website from the SERPs (search engine results pages).

After developing a solid, long-term SEO strategy, we put it into action and monitored their site’s performance. This included developing blog categories and filters as well as optimizing existing content for high-value keywords.

The end result: triple the keyword rankings and a 79% increase in website traffic. Our proprietary software, ConversionIQ, makes keyword research easier. It pinpoints keywords that drive results, which means more quality leads coming to your site.

If you’d like to see more of our results-driven campaigns, then check out our other case studies.

Best for: B2B/B2C, ecommerce, SaaS, finance, healthcare, education, professional services

Services offered:

• Search Engine Marketing (SEM)
• PPC Services (Google Ads + Microsoft Ads)
• SEO (for both Google and Bing)
• Content Marketing
• Paid Social Media Marketing
• Conversion Rate Optimization
• Ecommerce Marketing
• Remarketing
• Landing page optimization (with the help of our talented copywriters)

Clients:

• Microsoft
• Verizon
• Siemens
• Nike

2. Merkle

Merkle is a big agency with over 16,000 employees across the world and world-class clients.

In fact, Merkle was recently recognized as ‘Best in Class’ in the PAC Innovation RADAR for Adobe & Salesforce-related services in Europe.

But it’s not your typical Fortune 500 company. The agency works closely with customers to build deep relationships.

It offers a range of multi-channel marketing services that encompass everything from digital marketing strategy to Google Analytics and more.

It also offers several high-quality products, such as New Stream Media, which is a platform that uses first-party data to match vendors with shoppers in their preferred media channels. Cutting-edge technology for a cutting-edge agency.

The advantages of working with Merkle is that it:

• Can handle large workloads (ideal for scaling)
• Has huge market expertise and a personal database
• Offers several products tailored to the services it provides

The only downside is that it may not be suitable for small business’s budgets.

Best for: Enterprise businesses and businesses looking to scale

Services offered:

• Performance Media
• Digital messaging
• Analytics
• Digital and user experience
• B2B marketing solutions
• Customer Strategy
• Data solutions
• Performance creatives
• Loyalty solutions
• Promotion and gamification
• Enterprise Technology

Clients:

• Google
• Adobe
• Salesforce
• Amazon
• Oracle

3. Rise Interactive

Rise Interactive is a performance marketing agency that caters to B2B and ecommerce brands. The agency excels in helping companies with lead generation via its wide range of SEM services.

It also has its own proprietary tool called Connex, which is an online marketing platform that provides cross-channel management and optimization.

This tool gathers and unifies data from various channels to detect performance trends. Then the agency proactively uses the intelligence to capitalize on opportunities in real time.

Rise has multiple awards and accolades to its name, such as the Excellence Award from Web Excellence, a Product of the Year win from the Sales and Marketing Technology Awards, and a finalist spot from the US Agency Awards of 2023.

Rise Interactive is a strategic partner of Google, Meta, Amazon Ads, and Snapchat Business, giving it an advantage in building winning campaigns across these channels.

The fact it’s a well-established brand and recognized by industry partners makes it a good choice for companies large and small.

Best for: Healthcare companies, B2B, ecommerce, enterprise and SMB

Services offered:

• Paid search
• Amazon ads
• Programmatic ad solutions
• A wide range of analytics
• Customer experience (CX)
• Content marketing

Clients:

• Ulta
• Nicklaus Children’s Hospital
• Quill.com
• American Lung Association

4. Tinuiti

Tinuiti is a Fortune 1,000 agency that touts itself as a “brand performance accelerator” – and we agree.
It’s one of the largest independent performance marketing firms on digital platforms like Google, Facebook, and Amazon.

Tinuiti has worked with major brands, such as Converse, Nestle, Ethan Allen, and Etsy.

Plus, it managed media budgets as high as $3 billion. Tinuiti has over 1,000 employees that help its clients achieve their internet marketing goals.

It uses multiple channels, including commerce, streaming, paid media, and earned and owned media.

Like most top agencies, Tinuiti has built a proprietary software called Mobius which is a suite of marketing intelligence and media activation technology to help clients understand every data touchpoint.

In other words, the agency can make moves in real time to optimize your marketing campaigns.

Best for: Ecommerce brands, businesses looking to expand their streaming campaigns

Services offered:

• Marketing and strategy services for Amazon
• SEO
• Paid search
• Target acceleration program
• Walmart eCommerce
• Paid social
• Lifestyle marketing
• Influencer marketing
• Shoppable media
• Analytics

Clients:

• Poppi
• Rite Aid
• Olly
• e.l.f. cosmetics

5. iCrossing

Next up is iCrossing, which was named a leader in Gartner’s Magic Quadrant for Global Marketing Agencies for several consecutive years.

It’s a big agency doing big things with 19 offices across the world, including the U.S., U.K., Germany, Italy, and Latin America.

iCrossing is also a strategic partner of Google, Adobe, Microsoft, Shopify, Amazon, and Salesforce. Talk about a big contender for driving amazing results.

If you’re a large enterprise looking to scale, then this is a marketing company worth looking into.

Best for: Enterprise businesses

Services offered:

• Data and consumer insights
• Customer and user experience
• Creative strategy
• Ecommerce
• Cross-platform integration & engineering
• SEO and performance media

Clients:

• CeraVe
• SkinCeuticals
• LG Electronics
• Toyota

6. Jellyfish

Jellyfish is an agency that helps businesses innovate by combining talent and partnerships to delight global audiences. It uses a unique approach — giving brands a platform to perform.

The agency has proprietary J+ media suites that use a mix of digital marketing, graphic design, and content creation to develop and manage paid ad campaigns.

It also tracks and analyzes data, and can accelerate growth on ecommerce platforms. Jellyfish is a strategic partner of Google, Meta, Amazon Ads, Salesforce, LinkedIn, Tiktok, and others.

In one of its campaigns for Greenpeace, Jellyfish developed a creative campaign, including social posts and display ads, to address France’s food poverty.

The campaign generated two million impressions across social media, received seven industry awards, and 22,000 petition signatures.

Jellyfish is equipped with over 2,000 employees in 38 offices across more than a dozen countries. So wherever you are, they can likely localize your campaign for success.

Best for: Large enterprise businesses

Services offered:

• Display
• Paid search campaigns
• SEO
• Retail media
• Paid social
• Brand strategy
• Marketing intelligence
• Web and app measurement
• Advanced analytics and modeling

Clients:

• Netflix
• Greenpeace
• Willowton Group
• Deckers Brands

7. Wpromote

Wpromote is a multi-award-winning, full-service digital marketing agency that works with SMBs and medium-sized enterprises.

Those awards (more than 50 and counting) include recognition from the likes of Adweek, The Drum, DigiDay, Campaign, AdAge, and more. They’re also a Google Premier Partner (clearly, we’re in good company).

With offices across the U.S., Wpromote runs the gamut with top-notch talent and invaluable insight across industries and demographics.

If you need an agency that can develop a complete digital marketing campaign and execute it in style, contact Wpromote.

Best for: SMB, medium-sized companies

Services offered:

• Paid search
• Paid social
• Amazon and retail media
• Performance creative
• Affiliate marketing
• Converged TB
• Digital experience
• SEO services
• Content marketing
• Email marketing
• Influencer marketing
• Conversion rate optimization
• Strategy and planning
• Reporting and data visualization

Clients:

• KitchenAid
• Samsung
• Adobe
• Instacart

8. AdVenture

AdVenture is a prestigious SEM marketing agency without a hefty price. It’s perfect for small and medium businesses (SMBs) that desire industry experience that can deliver results without hurting their budget.

According to AdVenture, they provide 100% neurotic digital advertising services, which says plenty about their out-of-the-box style.

And it’s grown in popularity, catering to over 500 companies that chose this agency to manage their paid search and social campaigns. In 2020, was awarded one of the top 32 ad agencies in NYC by Expertise.com.

Ready to add this premier Google Partner to your team? Consider consulting with one of its SEM experts to find out how to get on board.

Best for: SMB, startups

Services offered:

• Enterprise AdWords management
• PPC for eCommerce
• Remarketing
• Facebook PPC campaign management
• Landing page design
• Training and consulting
• A/B Testing
• Web development

Clients:

• Sports Illustrated
• Nasdaq
• Forbes
• Hanes Brands

Ignite Visibility

Ignite Visibility is a top-rated search engine marketing agency that caters to SMBs and boasts awards from the likes of Inc., Clutch, UpCity, and more.

Although it has big-name clients like Experian, Tony Robbins, and California’s Army and Navy Academy, it still values helping the underdog companies looking to grow and scale.

Furthermore, Ignite Visibility is also involved in social causes in San Diego and donates 5-10% of its business to pro-bono campaigns.

Ignite Visibility is an agency you stick with long-term. Doing so provides more value since its packages are intensive and designed to improve your business over time.

Free consultations are available, so you can begin by talking to one of its experts to find out more.

Best for: SMB

Services offered:

• Website design and development
• Google penalty removal and recovery
• Amazon optimization and marketing
• Online reputation management
• Email marketing
• Radio
• Franchise marketing
• TV
• Influencer marketing

Clients:

• Tony Robbins
• Experian
• The Knot Worldwide

10. Victorious SEO

Victorious SEO is a local and national agency that concentrates on everything search engine optimization.

Based in San Francisco, California, Victorious hosts a roster of talented workers in cities across the country.

The agency caters to several markets, from small business SEO and local services to enterprise, international SEO, new websites, and more.

Being strictly an SEO agency makes it a master of optimization, earning it awards from Search Engine Land, U.S. Search Awards, and Clutch for being a top global SEO agency.

The agency’s company culture is also worth noting if you prefer to work with ethical professionals. It has a people-first ethos and believes in total transparency and honest communication regarding client SEO campaigns.

As an ROI-obsessed agency, you know you can trust Victorious SEO to generate a return on your campaigns.

Best for: SMB and local services

Services offered:

• E-commerce (Shopify, WooCommerce, Magento, BigCommerce)
• SaaS
• Travel
• Real Estate
• Luxury
• SEO for News Publishers
• Cannabis SEO

Clients:

• Citron Hennessey
• Save the Music Foundation
• Eden Health
• Union Bay

11. Thrive

Thrive is another multi-award-winning agency that’s received recognition for being a top SEO company from Clutch, Inc. 5000, and UpCity.

Plus, it’s a Premier Google Partner, which means it has a proven track record of generating real results. Then to top it off, Thrive’s an official member of the Forbes Agency Council.

Their services are available to any size business, including SMBs, local brick-and-mortar companies, and multi-location organizations. However, its core focus areas are education, finance, health/medical, home services, and manufacturing.

If you’re interested in seeing how this agency can help you thrive, then schedule a call to receive a free proposal.

Best for: SMB, brick-and-mortar, finance, healthcare, home services, and manufacturing

Services offered:

• Search Engine Optimization (SEO)
• Franchise SEO
• Local SEO
• Technical SEO
• Link Building
• Web Design & Development
• Custom Website Design
• Social Media Marketing
• Pay Per Click (PPC) Management
• Video Production

Clients:

• Innovate MR
• American Institute of Dental Public Health
• Kranium Consulting
• Prestige ER

12. Dentsu

You know you have a winner when the agency you work with puts out reports that direct CMOs to the newest trends and economic climate to prepare them to make tough decisions.

That’s what you get with Dentsu.

As for clients, you’ll see some familiar name brands like Oreo, Kroger, and Foot Locker found this agency capable enough to use for their campaigns.

What sets this agency apart is its focus on leveraging consumer intelligence to help brands spearhead competitors, while winning the hearts of consumers.

To date, Dentsu has worked with more than 11,000 clients, caters to more than 100 markets, and employs tens of thousands of passionate professionals.

If you need an agency that’s well-orchestrated, yet flexible enough to try new things, then reach out to its experts today.

Best for: Enterprise businesses

Services offered:

• Branding
• Design, create, and optimize media experiences
• Develop data-driven strategies for enhanced customer experiences

Clients:

• Oreo
• Kroger
• Footlocker

The takeaway

Generally, when selecting the right agency for your needs, consider everything: cost, vertical expertise, experience, and past successes.

The more you know about the agency, the better you can evaluate if they can add value to your business.

So check out the options on this list and connect with a few to see which matches your business best.

If you consider HawkSEM as an option for your company, then reach out to our team to see how we can take your business to the next level.

The post Top 12 SEM Agencies to Help Your Business Boost ROI appeared first on HawkSEM.

It’s hard to imagine a world before online shopping, otherwise known as ecommerce.

Today, a staggering 218 million people shop online in the United States alone. And in just three years, that number is expected to jump to 230 million.

And with countless new ecommerce businesses entering the vast online marketplace every year, many are finding it hard to compete.

The answer? Ecommerce digital marketing.

Whether your focus is on content marketing or pay-per-click (PPC) advertising, this article will spotlight 14 of the top ecommerce marketing companies to help you increase your revenue potential.

A comprehensive ecommerce marketing strategy will include paid ad campaigns as well as organic growth initiatives. (Image: Adobe)

What is an ecommerce marketing agency?

An ecommerce marketing agency is a professional team of marketers who help online businesses promote their products and online store through various digital marketing strategies.

What is ecommerce marketing?

Ecommerce marketing leverages key platforms, tools, and digital advertising channels to increase brand awareness, drive more paid and organic traffic to your website, and connect your business with new and repeat customers.

A comprehensive ecommerce marketing strategy will include both paid ad campaigns (creation, implementation, management, and optimization) as well as organic growth initiatives such as technical SEO, content marketing, and web design and optimization.

It all sounds great, until you remember that the majority of your day is spent juggling the day-to-day tasks of simply running your business, so a little outside help might be in order.

Why hire an ecommerce marketing agency?

Nobody knows your business better than you do, so it may feel like the job of promoting your business should also fall on your shoulders. This couldn’t be further from the truth. Running a business and marketing a business are two very different things — and both should be left to the experts.

Sure, you’re smart. You can watch all the YouTube videos, read all the books, and listen to what the industry experts have to say. Likewise, you can tune in to a few tutorials and maybe even figure out how to use the most popular ecommerce platforms and paid search platforms.

But here’s the thing: ecommerce marketing is a full-time job, and things tend to change rapidly in the digital world. What works one day may not work the next, and unless you have a team of dedicated marketing experts whose job it is to keep pace with the latest tools and advancements, you could get left behind.

Working with an experienced ecommerce marketing company (a full-service agency or a more specialized ecommerce content marketing company) that understands the unique challenges ecommerce businesses face is the first step toward boosting your conversion rate and increasing sales to your online store.

What are the top ecommerce marketing agencies?

When it comes to hiring the best ecommerce marketing company for your needs, it’s rarely one size fits all. Some agencies provide a wide variety of services, while others may focus on one or two specific channels, such as ecommerce content marketing services, pay-per-click (PPC) management, email marketing, social media marketing, or search engine optimization (SEO) strategies.

The key is finding the marketing agency that’s the best fit for your business, meaning they have the right team and the right resources to help you build a winning ecommerce marketing strategy based on your specific goals and needs.

We’ve put together a list of the top agencies below to help you get started.

HawkSEM

Obviously, we’re going to throw our hat in the ring first.

And not just because HawkSEM is among the top 3% of ecommerce marketing agencies out there, but because we believe that even the best online marketing can be better.

At HawkSEM, helping our clients achieve ecommerce growth — and a kill online presence — is just the beginning. Once we hit a goal, we’re already sprinting toward the next one.

Whether you’re just starting out with no strategy at all, or you need help with your existing marketing campaigns to take your ecommerce business to the next level, our team is with you every step of the way.

You can read all about our ecommerce solutions here, but here’s a quick overview of the search engine marketing (or SEM) services we provide for ecommerce brands:

• Shopping campaign management
• Merchant Center setup + product feed setup
• Merchant Center verification + compliance
• Feed quality + identifying warnings/disapprovals
• Bidding management + optimization
• Dynamic remarketing (display)
• Custom reporting
• Site architecture analysis
• Keyword implementation
• Website optimization
• On-page + off-page SEO
• SEO content topics + competitor gaps
• Inbound marketing strategy
• Conversion optimization
• Content creation + development
• Conversion tracking setup
• UX web optimization

But that’s just the tip of the iceberg.

As a full-service digital marketing agency, HawkSEM is made up of experts in multiple digital channels, including ecommerce SEO, PPC management (including Google Ads, Microsoft Advertising, and Facebook Ads), conversion rate optimization (CRO), and content marketing to improve your messaging and rise up the rankings.

With 17 years of experience and a team of top-of-their-field digital marketing experts, we have the tools and the resources to help your ecommerce sales soar. How do we know? Because our proprietary ConversionIQ technology allows us to use real-time data and discover key insights that are guaranteed to bring results.

But hey, don’t just take our word for it. Check out these impressive results from some of our happy clients.You can even request a free consultation here.

EXCLUSIVE

EXCLUSIVE is an ecommerce marketing agency dedicated to helping online retailers grow and scale by optimizing at every point in the ecommerce funnel. In business for more than 25 years, they are a 10X honoree in the Inc. 500 fastest-growing private companies list as well as an official partner with more than two dozen industry leaders in ecommerce.

EXCLUSIVE offers a broad range of both managed services and consulting services, including paid search and shopping ads, marketplace ads and services, organic search and SEO, email marketing and SMS, social ads and marketing, and conversion testing. Well-known clients of EXCLUSIVE include Hewlett-Packard, Jelly Belly, and Neiman Marcᴜs.

MuteSix

MuteSix specializes in full-funnel performance marketing for direct-to-consumer (DTC) brands. They combine both ecommerce marketing services — including a custom omnichannel strategy tailored to each client — and award-winning creative services. Clients of MuteSix (including Disney, GNC, Ring, and nutribullet) praise the agency’s fast turnaround time, innovation and creativity, and availability.

Also to their credit, MuteSix maintains key partnerships with top-tier paid media platforms and ecommerce technology providers. They were the first agency to partner with TikTok.

Wpromote

The largest independent digital marketing agency in the country, Wpromote takes pride in being “not your average marketing agency.” They offer three unique tiers of services designed to help their clients drive growth and stay ahead of the competition: paid media, earned & owned media, and digital intelligence.

Wpromote has won multiple Fastest-Growing Digital Agency and Agency of the Year awards, as well as awards for Best Search Campaign (Digiday Awards) and Most Effective Use of Data (The Drum Digital Advertising Awards USA). They also won a Google Premier Partner Award for Brand Awareness.

Standout clients of Wpromote include Adobe, KitchenAid, Instacart, and Samsung.

Tinuiti

With $3 billion in media managed, Tinuiti has the results to back its claim of being “the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon.” The agency’s client list includes popular brands such as Olly, The Vitamin Shoppe, Liquid I.V., and e.l.f. Cosmetics, and a robust collection of case studies can be found on the Results page of their website.

Tinuiti utilizes a proprietary technology suite called Mobius to unify all performance marketing data in a single location so that clients can instantly see and respond to changing metrics—allowing them to optimize in real time so they can increase brand awareness and drive growth.

Cuker

Cuker does it all, from digital marketing and branding to UX design services and content creation. In fact, if content is where you’d like to direct your marketing efforts, Cuker has you covered with video, photography, animation, illustration, and copywriting.

The recipient of more than 180 awards and the creative minds behind the brand campaigns of Callaway, Vans, Vuori, Sony, and Oakley, the full-service digital agency specializes in brand growth and offers an impressive list of services, including the creation of high-performance ecommerce platforms to drive online sales.

But more than an ecommerce content marketing company, the team of strategists at Cuker can also help online businesses with paid search and paid social campaigns, influencer marketing, SEO strategies, email and SMS marketing, as well as data science and analytics.

Jellyfish

Jellyfish homepage (Screengrab)

London-based Jellyfish specializes in “giving brands a platform to perform.” Their proprietary J+ media suites bring together all aspects of digital marketing, from graphic design and content creation to building and managing paid advertising campaigns, tracking and analyzing data, and accelerating growth on leading ecommerce platforms.

Jellyfish worked with Greenpeace to create a wildly compelling creative campaign to tackle the problem of food poverty in France. It resulted in two million impressions across social media, earned seven industry awards, and ultimately received 22,000 petition signatures. In addition, the campaign has been archived in the Museum of Decorative Arts in Paris, where it will be part of a future exhibition.

Lounge Lizard

Making our way back across the pond, New York-based Lounge Lizard is a multi-channel digital marketing agency. Its team delivers a full-spectrum digital marketing service platform, along with brand storytelling, app development, and ecommerce site design, development, and maintenance.

Lounge Lizard has an unmistakably fun vibe, and their team of “brandtenders” and “marketing mixologists” has served up some notable case studies. The iconic New York City sweet shop Dylan’s Candy Bar saw an “unprecedented increase in conversion rates, lower customer acquisition cost, and impressive ROI” after Lounge Lizard built them a new Shopify ecommerce website.

Seer Interactive

Seer Interactive is a data-driven ecommerce marketing agency that focuses on three key elements to help clients overcome their challenges and achieve their goals: Uncover (market intelligence and consumer insights), Build (creative, paid media, and SEO services), and Improve (analytics and conversion rate optimization).

Their interactive, cloud-based data platform, Supernova, integrates data from both paid traffic campaigns and organic search efforts to provide an at-your-fingertips view of how their clients’ campaigns are performing so they can confidently move forward or rethink their current digital marketing strategies.

Silverback Strategies

Virginia-based Silverback Strategies is a full-service digital marketing agency that works with businesses of all sizes to deliver custom-built solutions that drive growth. Their three primary service tiers include Paid Media, SEO + Content, and Strategy + Analytics.

Silverback takes pride in being a people-driven agency, recognized by both Ad Age and Inc. magazine for their workplace culture. They believe success has its foundations in collaborative client relationships, and they strive to be “an extension of your marketing team.”

LexisNexis Digital Marketing Manager Nancy Weaver said, “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

Thrive Agency

Boasting hundreds of 5-star reviews on Google, Clutch, and UpCity, Thrive is a results-driven B2B and B2C web marketing agency with an impressive track record.

The recipient of numerous industry awards, many of them for their expertise in SEO, the team at Thrive handles virtually all aspects of online marketing and brand building. Their core services include digital marketing, social media marketing, ecommerce marketing, Amazon marketing, web development and design, and reputation management.

Thrive has earned multiple certifications, including Google Premier Partner status, and has been featured in numerous industry publications. The agency’s Thrive Growth Insider newsletter reaches more than 3,000 subscribers and spotlights the latest news in digital marketing.

Lead Horse

Founded in 2012, Lead Horse is an all-in-one digital ecommerce marketing agency based in Atlanta that delivers “big brand expertise to growing companies and savvy start-ups.” They specialize in paid search, paid social, SEO, Google Shopping, Amazon Ads (they are an Amazon Ads Verified Partner), real estate marketing, and website design.

In one case study, the team at Lead Horse helped an online bedding retailer increase their revenue by a whopping 273% with just a 21% increase in ad spend. As a result, the client saw a 200% return on investment (ROI).

Merkle

Ranked #2 on LinkedIn’s list of top companies for marketing and advertising, Merkle is a leading customer experience management company that does business in more than 30 different countries worldwide. With over 14,000 employees across the globe, their list of awards is as broad as their reach.

Most recently, Merkle was selected as one of the “Eight Providers that Matter Most” in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report. Their clients include highly recognizable brands such as Neutrogena, Cancer Treatment Centers of America, Royal Caribbean, Humana, Citibank, and Nestlé.

Merkle’s services run the gamut from digital marketing to data solutions to promotions and gamification.

Trellis

Boston-based Trellis is a full-service ecommerce company that specializes in delivering data-driven strategies to help businesses grow online. From strategy and planning to deployment and post-launch support, they work with clients in myriad industries and at every stage of the marketing funnel to drive traffic, boost engagement, and increase conversions.

Not only are they experts at Shopify, Magento, BigCommerce, and other leading ecommerce platforms, but the team at Trellis has written an impressive library of downloadable ebooks on everything from navigating the holiday season to the ecommerce customer lifecycle.

The post The Top 14 Ecommerce Marketing Agencies to Boost Revenue appeared first on HawkSEM.

Google Ads has evolved a lot over the years, with updates and new features released almost every month — and sometimes more.

These updates can be great, but they can also be overwhelming for many marketers and business owners.

The good news? You don’t have to navigate the complex world of PPC campaigns alone.

Discover how these tools can transform your PPC strategy, making campaign success more accessible and efficient. We spoke with HawkSEM’s lead strategist Dave LaBrie for expert tips and tricks on how these tools can help you automate tasks, analyze data, and keep tabs on competitors.

Without further ado, let’s take a closer look at these eight awesome software choices.

1. ConversionIQ

ConversionIQ is a reporting and optimization tool that works not only for Google Ads but every digital marketing channel you use. The result is a more unified marketing strategy across channels and brilliant optimizations that boost returns.

In many ways, ConversionIQ is your digital marketing home base.

First, you connect your marketing accounts to the ConversionIQ system; this means your Google Ads account, other pay-per-click accounts, Google Analytics, social media networks, SEO accounts, and email marketing platform. Then, you can view all your data in one dashboard.

With all that valuable information in front of you, it’s easy to spot inconsistencies and drop-offs in the customer journey that are costing you money — as well as where your accounts see the most success. As a result, you can build a more aligned and fruitful campaign across the board.

Another fun fact? All HawkSEM clients are connected with ConversionIQ for free.

Key features

• Unified dashboard: Integrates with multiple marketing platforms to provide a comprehensive overview of your digital marketing performance data.
• Cross-channel optimization: Offers insights and recommendations to improve performance across all your marketing channels.

Pros

• Enhanced visibility: Consolidates data from various sources, making it easier to monitor overall marketing performance.
• Strategic optimization: Provides actionable insights to improve campaign effectiveness and ROI.

Cons

• Cost for Non-HawkSEM Clients: HawkSEM clients get free access, but you must pay a fee to access the software if you are not a client.

2. Search Ads 360

Formerly DoubleClick Search, Search Ads 360 is a platform that allows advertisers to manage and track all their search campaigns (Google Ads, Bing, Yahoo!) in one place.

For brands with multiple search ad accounts, Search Ads 360 makes it easy to manage them all in one place. With automated bidding options, Search Ads 360 offers improved performance and a streamlined management process.

And with Search Ads 360, you have access to real-time insights that help you improve the performance of your campaigns. This data helps improve bid strategies, measure deduplicated conversions, and understand the customer journey.

However, unlike Google Ads, Search Ads 360 is not a free platform, and you will have to pay a monthly fee.

Key features

• Cross-platform management: Centralizes management for Google Ads, Bing, and Yahoo! in a single platform.
• Real-time insights: Provides immediate data analysis for optimizing campaigns, including bid strategies and understanding customer journeys.

Pros

• Unified campaign tracking: Streamlines the monitoring and management of multiple search ad accounts, saving time and reducing complexity.
• Data-driven insights: Offers comprehensive analytics for informed decision-making, enhancing bid strategies and campaign performance.

Cons

• Overwhelming for single-platform advertisers: Businesses targeting a single search engine or advertising channel may find Search Ads 360’s extensive features unnecessary and overwhelming, complicating rather than simplifying their ad management process.

3. Optmyzr

This Google Ads optimization software tool can also assist with Microsoft Ads, Amazon Advertising, and Facebook Ads.

Additionally, this system integrates with Google’s suite of platforms, such as Gmail, Google Apps, Calendar, and Docs. This allows you to create automated marketing processes.

Bursting with features, perhaps most notable, is its renowned Enhanced Scripts, which acts as your own personal coder and enables you to create mega-advanced workflows that minimize manual data entry.

Optmyzr’s other impressive capabilities include one-click optimizations, PPC insights, reports and monitoring, bid management, Optmyzr Express, and account blueprints.

Curious about the cost? Optmyzr starts at $228 a month.

Key features

• Automation layering: Enhances control over Google Ads accounts with sophisticated automation capabilities.
• Anomaly monitoring: Automatically detects and alerts account owners to unusual account activities.

Pros

• Advanced automation: Offers comprehensive automation options that not only save time but also increase campaign efficiency.
• Efficient shopping campaigns: Simplifies and accelerates shopping campaign creation, significantly outpacing Google Ads’ native tools.

Cons

• Complexity: The extensive range of tools and customization options can be overwhelming, particularly for new or less tech-savvy users.
• No free version: Access to Optmyzr’s powerful features comes at a cost, with no free tier available to test before purchase.

4. PPCnerd

Next stop: Automation station.

PPCnerd is your absolute go-to for automating workflows inside Google Ads.

From checking in on your account health and identifying potential issues to automating your Google Ads campaigns (including Google Search, Display, Video, Shopping, and App campaigns) to boost conversions and lower costs, PPCnerd offers full control over your script settings inside one Google Sheet.

That means you can make any adjustments without logging into your Google Ads account (or, worse, trying to learn code).

PPCnerd starts at $59 per month for an individual account. For up to 50 accounts, you’re looking at $159 and $250 for enterprise-level accounts.

Key features

• Easy integration: Allows for simple copy/paste of scripts into your Google Ads account without needing to touch any code.
• Automated script updates: Scripts self-update within your account, ensuring you’re always using the latest versions without manual intervention.

Pros

• Time-saving: uses a comprehensive Google Sheet for script settings adjustments, eliminating the need to edit code directly.
• High-quality script suite: Offers a collection of essential scripts that surpass many free alternatives in functionality and daily account management utility.

Cons

• Protected scripts: customization limitations due to script protection, preventing any alterations to the code.

5. WordStream

WordStream is one of the biggest names in the digital marketing game, and their Google Ads Performance Grader is no different.

Providing a thorough account audit whenever you need it, WordStream’s Google Ads Performance Grader is completely free. This assessment grades your account against seventeen key metrics, leaving you with insights and an action plan to improve your campaigns.

WordStream assures you will improve your Quality Score, boost your impression share, minimize wasted ad spend, and easily keep up with account activity.

And did we mention it’s free?

Key Features

• Intuitive performance grading: Offers a comprehensive audit of your Google Ads account, grading it against key performance metrics.
• Actionable insights: Delivers clear, actionable recommendations based on the audit to improve your ad campaigns.

Pros

• Free to use: Provides its core auditing and grading services at no cost, making it accessible for businesses of all sizes.
• Easy to understand: Breaks down complex data into understandable insights, helping users to easily identify areas for improvement.

Cons

• Limited scope for advanced users: While extremely valuable for quick insights, more advanced users might find the analysis somewhat basic for complex campaign optimizations.

6. Skai

Connect your marketing data (securely) with Skai’s cross-channel advertising solution. Get detailed reports and make easy optimizations across your entire digital marketing network, including retail media, paid social, paid search, and app marketing.

With automation and bulk action features, Skai allows you to analyze multiple accounts and make changes quickly while preventing your precious data from exposure to publishers or competitors.

Just open up the dashboard, and you’ll be greeted with helpful data and campaign insights, such as opportunities and “watchouts,” top action items for the day, and performance overviews.

Want to optimize your marketing campaigns to meet all your KPIs without exposing your data to competitors? That’s what you get with Skai.

Key features

• Comprehensive automation: Boasts advanced automation, responsive search ads (RSA), audits, and reporting functionalities.
• Seamless integrations: Easily integrates with Slack, Microsoft Teams, and Zapier for streamlined communication and workflow.

Pros

• Rule-based automation and audits: Delivers robust automation and auditing capabilities tailored for precise campaign management.
• Advanced reporting: Features detailed reporting tools for in-depth analysis, aiding strategic decision-making for enterprise teams.

Cons

• Complex pricing: Its complicated pricing and free trial structure can be daunting, making it challenging to understand total costs.
• Limited support for newest Google Ads features: Lacks script support for Google Ads Performance Max campaigns, potentially limiting campaign optimization opportunities.

7. Marin Software

If you’re looking to rev up your paid search, paid social, and ecommerce marketing efforts, Marin Software is for you.

Marin Software has a real team of performance marketing experts, so even small businesses can access expert insights and solutions. It allows you to analyze, automate, and optimize your campaigns from a single dashboard.

With powerful reporting and analytics and a budget optimizer to help you maximize your returns, it’s never been easier to identify opportunities to improve your marketing programs, from paid social and paid search to app advertising and display to retail and marketplace (think Amazon, Instacart, and Target).

Key features

• Rule-based automation: Offers strong rule-based automation, RSA capabilities, and audit features.
• Shopping Tools: Provides extensive tools specifically designed for optimizing shopping campaigns.

Pros

• Advanced budgeting and reporting: Features sophisticated budgeting tools and comprehensive reporting capabilities for detailed campaign analysis.
• Extensive training resources: Delivers high-quality product training content to help users maximize the platform’s capabilities.

Cons

• Lack of integration: Does not offer integration with popular workflow tools such as Slack, Microsoft Teams, and Zapier, potentially complicating team collaboration and efficiency.
• Mandatory demo requirement: Access to the platform is restricted behind a mandatory demo, delaying immediate tool exploration and use.

8. Semrush

Perhaps one of the better-known optimization tools available, Semrush provides advertisers with valuable data from their organic and paid search campaigns.

This includes a keyword planner for next-level keyword research, backlink monitoring, competitor analysis, and on-page optimization suggestions.

Pulling real-time data from your business’ website, Semrush offers extremely detailed reports on how competitors rank for specific terms, KPI monitoring, and all things SEO (think rank tracking, content creation and distribution, and on-page SEO opportunities).

As we know, SEO and PPC work better together. A holistic platform like Semrush brings this data together to ensure a more unified, stronger overall marketing campaign.

Key features

• Comprehensive SEO and PPC tools: Offers a wide array of tools for both SEO and PPC campaign optimization, including keyword research, competitor analysis, and on-page optimization suggestions.
• Real-time data analysis: Provides up-to-the-minute data from your website and competitors, offering actionable insights for immediate implementation.

Pros

• Holistic marketing: Integrates SEO with PPC efforts for a unified strategy, enhancing overall campaign performance and visibility.
• Extensive keyword and competitive Insights: Delivers in-depth keyword research capabilities and competitor analysis, crucial for strategic decision-making in PPC campaigns.

Cons

• Comprehensive subscription requirement: Access to PPC tools necessitates subscribing to the entire platform, potentially including unneeded features for those focused solely on PPC.
• Subscription cost: While offering a robust suite of tools, the subscription model and pricing may be a hurdle for smaller businesses or those with limited budgets.

LaBrie explains that these robust tools allow you to automate bidding, budget management, audience management, keyword lists, scaling, and more. “However, it’s important to note that these types of tools aren’t necessarily suitable for everyone, and can’t compete with the attention to detail and analysis you get with a good in-house manager or agency partner,” he says.

What is Google Ads optimization software?

Google Ads optimization software is any type of PPC tool that can diagnose issues, report activity, suggest changes, automate your management process, or optimize your campaigns.

While there are plenty of tools available with different value offers and different functions, they all make running your campaigns easier, more efficient, and more effective.

What to look for in Google Ads optimization software

There are a lot of choices when it comes to Google Ads optimization software. We asked LaBrie for some advice on how to decide what’s best for you. He advised starting with free options like Google Ads Editor for bulk and offline changes and Microsoft Clarity for insights on how users engage with your website.

“When looking for paid PPC optimization software, review their feature set for various types of automation of routine tasks, as well as scalability for growing campaigns over time,” he says. “Consider how much control you’re willing to give to software in terms of managing your ad spend versus the time you’ll save by automating routine optimizations.”

LaBrie also suggests looking at a software’s options for setting custom rules and any features they have to prevent errors or send alerts if there is an issue. “It’s also good to review what types of reports and dashboards they have for additional insights on account performance,” he tells us.

How to use the different types of Google Ads optimization software

Each platform has its specialty. Some may act as an ongoing management tool, while others present their offer as an on-demand reporting tool, and others might be a hybrid of the two.

Here are some ways that you can leverage this different software to streamline your campaigns and maximize results.

1. Keyword research and optimization

You can find software that will help you dive deep into keyword research, ensuring you target the most relevant and high-performing keywords. This is crucial for tailoring your ads to meet the search intent of your target audience, increasing visibility, and driving conversions.

2. Performance monitoring and analytics

Software with advanced reporting features allows you to monitor your campaigns’ performance in real time. Analyzing this data helps pinpoint areas for improvement and informs your strategy, allowing for quick adjustments to optimize campaign results.

3. Automated bidding strategies

Embrace the power of automated bidding to optimize your ad spend. These software tools use machine learning to adjust your bids in real-time, targeting the most cost-effective opportunities to maximize your ROI (return on investment). By focusing on performance, you can ensure your budget is being used to achieve your advertising goals and not being wasted on campaigns that don’t deliver.

4. Crafting compelling ad copy

Engaging and relevant ad copy is essential for your ads to get the results you are looking for. Optimization tools can help you refine your messaging based on performance data, ensuring your ads resonate with your target audience. Many of them also leverage AI-powered ad creation tools to help you write competitive and engaging ads.

5. Combating click fraud

Protect your budget by minimizing the impact of click fraud. Optimization software can identify and filter out invalid clicks, ensuring your ad spend contributes to genuine engagement and leads. This not only preserves your budget but also improves the accuracy of campaign data.

6. A/B testing and experimentation

Don’t settle for a one-size-fits-all approach to your Google Ads. Use optimization software to experiment with different ad formats, keywords, and landing pages. A/B testing allows you to compare the performance of various elements, identifying the most effective combinations for your specific audience and objectives.

What to consider when looking for the right software

Finding the right optimization software comes down to your highest priorities and challenges while running a Google Ads campaign.

To ensure you select a tool that enhances your campaigns without complicating your workflow, here’s a streamlined checklist of considerations:

Functionality and ease of use:

• Does the platform’s functionality meet your specific campaign goals and challenges?
• Is the user interface intuitive and user-friendly?
• Can you easily integrate it with your existing marketing tools and platforms?

Demo and trial availability:

• Is there a demo or free trial available to test the software before committing?
• How responsive is the customer support during the trial period?

Time efficiency

• Will the software save you a significant amount of time in campaign management and reporting?
• Does it offer automation features to streamline your workflow?

Campaign improvement potential

• How does the software propose to improve your PPC campaigns?
• Are there features for A/B testing, automatic bidding, and performance analytics?

Cost and investment

• Is the pricing model (free, subscription-based, one-time fee) aligned with your budget?
• Considering the features offered, does the software present a good investment?

Feedback and reviews

• What are other users saying about their experience with the software?
• Are there any common complaints or highlighted benefits?

The takeaway

When it comes to Google Ads, optimization software can take your paid ads and landing pages to the next level while allowing you to spend less time on campaign management.

Between automation, simplified reporting, and instant optimizations, having these tools at your disposal can push you in front of your competitors when you need them most.

The only catch?

It’s crucial to find the right optimization software for your business — one that is within your budget and makes optimizations feel like a breeze. Adding another tool can feel like software overload for some, especially if the functionality doesn’t feel intuitive.

So, if choosing PPC management software or optimization tools feels like too much in addition to running a Google Ads campaign, we don’t blame you. Chances are, you’re running email marketing campaigns, tackling social media efforts, creating content, and managing SEO, too.

And that’s a lot to juggle.

Sometimes, opting for a PPC management agency just makes more sense. Between the cost of platforms, ad spend, and the amount of time saved, often hiring a professional team is the most profitable solution.

If that’s the case, feel free to reach out. We’d love to help.

The post Top 8 Google Ads Optimization Software Platforms: Pros, Cons + Key Features appeared first on HawkSEM.

From other big names — like Microsoft and Yahoo — to alternative search platforms that specialize in privacy or planting trees, exploring other search engines outside of Google could greatly benefit your marketing efforts.

If you use search engine optimization (SEO) and pay-per-click (PPC) advertising in your marketing strategy (and you do, right?), you have a vested interest in learning what search engines are out there and how they work.

Otherwise, you might be missing out on a search engine your audience is using — and have competitors lapping you in search results.

Here’s a closer look at some of the best alternative search engines complete with expert insights from HawkSEM CEO Sam Yadegar.

Experimenting with additional search engines may bring you surprising results. (Image: Unsplash)

13 search engines other than Google to consider

1. Bing

When it comes to market share, Bing sits proudly in second place.

According to Yadegar, we should all be paying closer attention to Bing since it began incorporating AI into its search capabilities.

Here are some key stats about Bing you need to know:

• The number of monthly visitors on Bing is over 500 million.
• The largest age group on Bing is 25-34, making up 29.22% of users.
• 34% of Microsoft Search Network users (which includes Bing) have graduated college.
• 36% of Microsoft Search Network users have a household income in the top 25%.

When it comes to paid advertising, ads on Bing have their own unique advantages.

When you use them, you’re putting your ads out on the Microsoft Network (Bing, Yahoo, AOL, as well as Windows and Xbox users). Plus, the CPC on Bing is lower than on Google, and in certain industries, the difference is significant.

For example, in the legal sector, Bing ads have an average CPC of $1.42, whereas Google is over four times as much at $6.75.

2. DuckDuckGo

DuckDuckGo is popular among users who are concerned about privacy. It positions itself as a search engine that doesn’t track things like IP or search terms, nor personalize search results.

With almost 2% of the search market share in the U.S. as of 2023, DuckDuckGo has seen a steady increase in popularity, which could be attributed to the rise in people’s concern about their personal data and privacy.

Today, around 80 million people use DuckDuckGo globally, with a daily average of about 97 million searches. While the reach of DuckDuckGo is narrower than that of Google or Bing, the number of users is increasing.

Pro tip: You can set DuckDuckGo as your default search engine on iOS.

3. Yandex

If a part of your target audience is located in Russia, you want to pay special attention to Yandex. In this country, Yandex is the leading search engine, taking 63.8% of total user visits, with Google claiming the #2 spot.

When using Yandex for advertising, it’s a good idea to familiarize yourself with Russian web privacy laws. (General Data Protection Regulation, or GDPR, isn’t active in Russia.)

While the global market share of Yandex is just 1.63%, it’s one of the top four search engines in the world and can be an excellent investment for businesses that operate in Russia.

4. Baidu

If your business works with a Chinese audience or you have some stellar non-English content to share, you’ll want to pay special attention to Baidu.

Since Google is blocked in mainland China, Baidu holds the top spot as the most popular search engine, accounting for an incredible 94% of the market share.

Advertising on Baidu can be tricky since Chinese laws are strict about advertising. To start using Baidu Ads, you need to provide a significant amount of paperwork.

When advertising on this search engine, you also have to work with a local manager who makes sure that you aren’t marketing anything that can be considered “sensitive,” according to Chinese laws.

5. Kagi

Kagi is a little different from the other search engines on this list. Typically, search engines are free. They can offer their services without a cost because they collect data and advertise.

Kagi runs with a subscription model — which means advertising isn’t an option.

However, you can still try to rank organically on this unique platform.

We’ve seen how subscription models like Netflix took off because some users find the pricing worth it in order to avoid ads. This type of user experience for search engines could potentially grow in popularity, and we think it’s worth the time to learn more about the platform.

6. Ecosia

No matter your target audience, there’s likely a significant portion that cares about sustainability. For brands looking to connect with an environmentally conscious audience, take some time to dig into Ecosia.

This search engine promises users to spend the money it earns through advertising on planting trees. And with almost 70% of Americans in favor of the US taking steps to become carbon neutral by 2050, chances are some of your audience may overlap.

Ecosia reports that it has more than 20 million active users, and its global market share is 0.11%. This search engine is especially popular among Germans, where the company is based, and there is a strong culture of caring about the environment.

With environmental concerns growing steadily, Ecosia’s popularity is likely to grow as well. And since advertising on this search engine is less expensive than on Google, spending some of your marketing budget there may make sense.

Ecosia’s search results and ads are powered by Microsoft’s Bing web crawlers. However, the search engine says that it enhances ads with its own algorithms.

7. Swisscows

Just like DuckDuckGo, Swisscows is a privacy-focused search engine. Since launching in 2014, it claims not to store any data, positioning itself as a private alternative to Google. It also claims to be “family-friendly” by not surfacing results that could be deemed explicit.

The majority of traffic to Swisscows comes from searchers in Switzerland. However, more than 25% of its visitors come from the U.S.

The search engine gets about 9 million users monthly and works with Bing for advertising.

8. Brave

Brave Search is a search engine developed by Brave Software and is the default search engine for Brave web browser users in some countries.

Currently, its search market share is not listed as its search engine is a relatively new addition to its browser.

However, it’s still a network to consider advertising on, as the Brave browser has grown rapidly in recent years. In fact, as of March 2024, it had 73 million monthly users, which is no small number.

One of the most notable things about Brave Search is that it uses its own index of the web.

Many other small search engines, such as DuckDuckGo and Ecosia, use larger engines like Google or Bing to create their search results.

As the user base of Brave’s browser grows, it’s likely that its search user base will, too, so now could be the smart time to get ahead of your competition and start advertising there.

9. Mojeek

Like Brave, Mojeek is a search engine with its own search index.

For users, this means it delivers unbiased results and is excellent for research. But, on the other hand, it can also mean there may be limited results and hamper research as it doesn’t pull results from search engines such as Google.

Almost half of Mojeek’s user base is located in the United States. But it’s also popular in the U.K., France, and China, with each making up around 6% of its user base.

It also has a predominantly male user base. Almost three-quarters (72%) are male. This is worth taking note of as most of the other search engines on this list have a more even split between male and female users.

10. Gibiru

Gibiru touts itself as an “uncensored” private search engine. They don’t use tracking cookies or log your IP address. It has Firefox and Chrome browser extensions as well as Apple and Android mobile apps. They’ve been protecting their users’ data since 2009.

While Gibiru doesn’t offer an ad platform, you’ll still want to make sure your search engine optimization (SEO) is properly optimized so you rank in the search results. While they do keep the specifics of their ranking algorithm close to the vest, it wouldn’t hurt to use similar strategies to those you use for Google and Bing.

For instance, it would appear that knowledge-based links like those from Wikipedia will have a positive effect on ranking on this platform.

11. Searx

Searx is an open-source metasearch engine. They don’t share their users’ search history or IP addresses. This engine provides a different type of search experience from most of those we’ve listed so far. Rather than providing its own results, Searx compiles its search results from a combination of other search providers.

They don’t offer ad placement right now, but who knows what the future holds?

12. WolframAlpha

WolframAlpha answers search queries by calculating the answers. It’s a computational search engine, meaning it does the math for you. It’s available as an app on Google Play and the App Store and on desktop.

Even though it doesn’t answer typical qualitative questions like Google Search results, WolframAlpha offers advertising. Talk about catering to a niche market!

13. Startpage

Startpage is yet another search engine that prides itself on protecting its users’ privacy. They don’t use trackers or keep track users’ browsing history. You can rest assured your data is safe. If you still want to use Google, you can by installing a Startpage Chrome extension.

Why you should care about search engines other than Google

Google is the bona fide boss of the search market, with more than 85% of the market share as of 2023. But there are some other important players taking up that other 15%.

Beyond extending the reach of your marketing campaign, it’s wise to optimize for other search engines for these reasons:

#1. While currently dominant, Google’s market share is steadily declining. This steady and slow decline indicates that internet users are starting to explore other search options. So now is the time for your marketing team to take note and start planning content focused on these alternative search engines.

#2. Many companies ignore all search engines other than Google, which gives you the opportunity to reach certain audiences faster.

#3. Paid advertising is also often less expensive on alternative search engines. For example, the average cost-per-click (CPC) for Bing Ads is $1.42, while Google Ads’ average CPC is $2.69. That’s quite a difference, huh?

Sure, Google should still probably continue to get the majority of your time and attention for marketing purposes. But experimenting with Google alternatives may bring you surprising results and allow you to learn and understand these algorithms before they start taking up a bigger share of the market.

Let’s take a look at some search engines other than Google that you can start exploring in your marketing strategy.

Social media networks as search engines

Did you know that social networks like Facebook, LinkedIn, and TikTok have advanced search options? Many people use social networks for a variety of information, such as reviews, hours of operation, menus, appointment scheduling, and directions.

We’ve covered a lot of platforms here, so you may be wondering which upcoming platforms you should check out. While your first thought might be to keep an eye on more traditional search engines, our CEO suggests social media should be on your radar instead.

“In terms of upcoming search engines,” says Yadegar.  “Video search on TikTok should be on our radar.”

It’s safe to say social media search networks are trending upward. In fact, about 31% of users are turning to social media platforms like Instagram, TikTok, and even forum sites like Reddit or Quora to ask their questions. As these search algorithms get more sophisticated, it’s worth keeping them in mind.

The takeaway

There’s no denying Google’s power when it comes to online search.

However, there are a lot of search engines other than Google growing in popularity.

Yadegar suggests keeping our search engine options open outside of just Google in order to access a variety of “diverse opinions and search results, different content uploaded to different platforms give users a more holistic view on things.”

By focusing your attention on other search engines, you’re also widening your reach and potentially increasing conversions,  visits to your web pages, and your marketing ROI.

This article has been updated and was originally published in October 2021.

The post 13 Search Engines (Other Than Google) to Explore appeared first on HawkSEM.

Here, you’ll find the top 7 Amazon PPC experts:

1. HawkSEM
2. Logical Position
3. Jellyfish
4. AMZ Pathfinder
5. Ad Badger
6. Booyah Advertising
7. Sellozo

Amazon owns nearly 38% of the U.S. online retail market, which is probably why ecommerce marketers spent over $44 billion on Amazon advertising in 2023.

And with more spending comes more competition, so it’s no surprise Amazon PPC experts are in high demand.

With the complexity of Amazon’s advertising platform, having an expert manage your campaigns can make the difference between ads that maximize returns on ad spend (ROAS) and money flushed down the drain.

Top 7 Amazon PPC experts

Check out these top Amazon PPC experts, primed and ready to help you refine your strategy, increase your sales, and improve your efficiency.

1.HawkSEM

Our 15+ years of experience (and decades of combined account manager know-how) have taught us that results are everything in SEM and PPC campaign management.

With an ROI-driven mindset and a commitment to helping our clients soar through digital marketing, we’ve helped big brands achieve significant returns.

We expertly manage ads across PPC networks, including Amazon. (We’ll even share our secrets with you. Want to learn more about Amazon PPC? Here are our top-tier tips and tricks guide.)

And if you’re looking for deep, all-in-one insights into your marketing efforts, ConversionIQ is our exclusive platform for driving insights to more effectively optimize your Amazon campaigns.

If you’re interested in seeing what we can do for you directly, we’re always open for a free consultation. Just drop us a line.

“What we can do for you,” by the way, is pretty much everything. We’re a full-service PPC management agency and can manage ads on any platform. Our team of experts includes Amazon PPC pros ready to help your ecommerce brand crush sales goals and expand in a way that’s sustainable and manageable.

Experience: 15+ years

Industry focus: B2B, B2C, Ecommerce, SaaS, Finance, Healthcare, Education, Professional Services

2. Logical Position

Founded in 2010 in Oregon, Logical Position is another high-end advertising agency with a broad scope of services. They handle PPC, search engine optimization (SEO), web design, graphic design, analytics, and social media.

They also boast impressive numbers, having managed 450 billion ads, processed 111 million conversions, and managed $532,000,000 in ad spend. Logical Position focuses on fine-grained control over the ads they manage.

Amazon loves to try to force programmatic solutions and automatic strategies on you as an advertiser. Still, as we all know, all the machine learning in the world can’t outperform the human touch.

All you need is an estimate of how much your monthly ad spend will be (and how long of a contract you might want with them), and they’ll estimate how much their services will cost for you.

Experience: 13 years

Industry focus: Electronics, bath and body, home decor, cosmetics

3. Jellyfish

Jellyfish is a modern agency for a modern world. To wit, they put a hefty focus on the culture and the philosophy of their work along with the tangible results and actual processes they use.

At Jellyfish, they handle Amazon advertising with over 50 certified Amazon experts on their team to help you boost your visibility on the ecommerce mega-site.

Jellyfish is no stranger to working with big brands that have significant needs. Their client list boasts companies like eBay, Ford, Disney, Samsung, LG, and Uber.

If you’re interested in building an in-house marketing arm, they also offer training in Google Ads and the overall Google Marketing Platform, along with more generically applicable classes.

Experience: 8 years

Industry focus: Fashion, cosmetics, lifestyle, technology

4. AMZ Pathfinder

Unlike the other agencies on this list, AMZ Pathfinder isn’t a do-it-all advertising agency. They’re targeting those who are Amazon-only brands selling through one platform.

Their clients don’t need an agency that handles any other marketing platform. Rather, they’re looking for a knowledgeable team of Amazon specialists to scale their brand.

That’s what AMZ Pathfinder does.

AMZ Pathfinder only works with brands that bring in at least $100,000 per month in revenue. Companies that fit that profile can contact them for a free consultation and to learn more about pricing.

Experience: 9 years

Industry focus: Amazon-only brands

5. Ad Badger

Ad Badger was originally a general PPC service provider — until the founders realized that many people were struggling with the Amazon advertising platform. So, they created their Amazon management service.

From daily bid optimization, ASIN checks, and weekly keyword research, Ad Badger is transparent with their management and optimizations

You must pay at least $10,000 in ad spending each month to work with them. Or, if you’re interested in a more in-house marketing strategy, they offer an app for Amazon PPC optimization you can use as well.

Experience: 14 years

Industry focus: Amazon businesses spending over $10,000/ month

6. Booyah Advertising

Booyah Advertising (that’s fun to say, not gonna lie) offers an array of Amazon marketing services, such as Amazon SEO and content optimization, sponsored ads, advertising on Amazon’s DSP (delivery service partner program), account audits, Amazon-specific strategy, and more.

Booyah describes its Amazon philosophy as “driving growth through an advertising-focused strategy that spins every part of the Amazon flywheel.” Rather than having your efforts operate in silos, this agency’s team incorporates your Amazon campaigns into a holistic digital marketing strategy that uplifts your ecommerce program as a whole.

They also know how to integrate your Amazon campaigns and strategies with services like paid media and organic media, along with creative endeavors like web design, videos, and pitch decks.

Experience: 14 years

Industry focus: Food, lifestyle, outdoors, fashion

7. Sellozo

Sellozo distinguishes itself within the crowded space of Amazon PPC management services with its use of proprietary AI technology. This agency is renowned for creating PPC strategies that broaden its clients’ reach and ensure their campaigns are structured for peak performance.

Sellozo offers a suite of services including AI-driven bid automation, in-depth keyword strategies, and comprehensive analytics. Their approach is focused on data-driven strategy development, ensuring every aspect of Amazon advertising is optimized based on data.

Experience: 7 years

Industry focus: Sports, lifestyle, fashion

What is an Amazon PPC expert?

An Amazon PPC expert is a PPC consultant (or agency) who has a deep understanding of Amazon’s advertising platform. This could be an individual marketer or an agency that combines several marketers’ specialized knowledge.

To be considered an Amazon PPC expert, you need to possess a comprehensive knowledge of how to navigate Amazon’s unique PPC model, which includes:

• Brand ads that appear at the top of the Amazon search results page, where various brands offering the product are listed
• Sponsored product ads that appear in the search results as high-listed promoted product listings
• Sponsored display ads that appear as Amazon Sponsored Ads but they can also occur as display ads off-Amazon in their publisher network or on Twitch, which Amazon owns

Their expertise will broadly encompass:

• Leveraging Amazon’s A9 algorithm
• Analyzing market trends
• Product listing optimization
• Keyword research
• Ad campaign strategy
• Bidding techniques
• Performance analysis
• And more

In some cases, certain experts may have specialized knowledge in a specific area or industry. For example, Amazon PPC specialists who are fashion experts are adept at dynamic PPC advertising strategies that change with the fast pace of fashion trends.

How do Amazon’s PPC ads work? A brief overview

Amazon ads work on a cost-per-click model, just as Google Ads does. When a user types in an advertiser’s search term, their ads are eligible to serve.

Amazon PPC advertising has many parallels to Google Ads advertising.

Amazon sellers have four ad metrics they track in Seller Central. These are:

• Impressions: This is the number of times your ads are shown to people searching on Amazon.
• Clicks: This, of course, is the number of times your ads are clicked on by people using Amazon.
• Attributed Sales: Anyone who clicks on your ad is tagged for tracking. If they buy your product within one week of that click, that sale is attributed to your ad. If they purchase a product more than a week later, that sale isn’t attributed to your ads.
• Advertising Cost of Sales (ACoS): This figure is a derived metric that calculates the cost of your ads in terms of sales made as a percentage. For example, if you pay $50 for ads and sell $500 worth of products, 50/500=0.1, or 10%. The cost of the ads ate up 10% of the revenue from your sales.

One more key performance metric (KPI) that’s essential to measure is ROAS, or return on ad spend.

ROAS is calculated as your total value of ad-attributed sales divided by the entire ad spend to determine how much revenue you get per dollar of ad spend.

Unfortunately, Amazon doesn’t show this, so you’ll have to calculate it yourself.

Basically, the better your ads target the right people, the more sales you’ll get for your ad spend, and the better your ROAS.

While Amazon isn’t as complex as Google or Facebook in terms of targeting options, there are still many little details that can make or break ads…or waste a ton of money if they’re misconfigured.

That’s where an agency comes into play. Agencies like ours are experts in running PPC ads on all platforms and can help you avoid those pitfalls you would otherwise be vulnerable to experiencing.

How to optimize Amazon PPC campaigns

Optimizing your campaigns will help you reach your business goals. Much of this campaign optimization is similar to other types of paid search platforms, so if you’re familiar with those, you’ll be at an advantage.

Here are a few areas to address as you look to improve your campaign performance.

Add negative keywords

Negative keywords keep your ads from showing for irrelevant products.

The best way to add negative keywords is to check your Amazon Search Terms Report to find any terms you might like to exclude.

This report includes helpful information, including campaign anime, ad group name, portfolio name, keyword match type, and click rate.

Improve landing pages

For Amazon PPC ads, a landing page can be a video landing page, a text and image-based page about your product, or product pages.

To improve the performance of your landing pages, use keywords in your titles and your copy. Ensure all images are clear and you have a single, compelling call to action (CTA).

HawkSEM’s team lead, Melissa Torre gives us some advice on how to do this.

“We want to ensure that all titles, bullet points, and backend keywords are as complete as possible,” she explains. “Without doing too much keyword stuffing in the title, ensuring that uses are highlighted in addition to product details.”

Torre also tells us that we should ensure there are at least five images on the listing – these images can be lifestyle, product closeup, packaging as applicable, and any infographics you have.

“If you are a registered brand owner, ensure your a+ descriptions are built and the Amazon Landing Page has been created and optimized with creative images and features and benefits,” she says.

This way once it is time to run PPC in Amazon, the ads and keywords will match the terms on the product pages which helps streamline Algorithm learning.

Conduct keyword research

Keyword research will help you choose the right keywords for your campaigns. It’s best to develop a strategy based on your product and your competitor research before starting your keyword research.

There are several ways to do your research.

• Use the Amazon search bar to get suggestions from Amazon (autocomplete)
• Choose a tool like SEMrush
• Find a specialized keyword research tool for Amazon
• Mine Google Trends

Torre says, “There are plenty of third-party tools you can use such as Helium 10 and Keywords everywhere. But you can also just start searching in the Amazon UI for ideas.”

She says that when a customer is also running Google or Bing PPC we can apply keyword learnings from previous performance.

“Make sure to check for synonyms and look at competitors’ titles and bullet points for ideas,” she says.

Choose the right match types

Match types determine how closely queries match your keywords. Choosing the wrong type might mean wasted spend and the wrong audiences landing on your product.

There are three match types:

• Broad: Broad match keywords broadly match the intent of the keyword. They display your ads when users use any of the words in their query and in any order. They bring in more traffic and are better for a top-of-funnel approach. According to Amazon, their bids may also cost you more.
• Phrase: Ads display when a shopper uses these words in the same order as your keywords. The query phrase can have words at the beginning or end of your keywords. For instance, blue running shoes can match “running shoes.” These tend to help in the consideration and conversion stages.
• Exact: Exactly match keywords require queries to exactly match the keyword or be a close match. For instance, a plural variation would match. These might drive lower traffic, so you may want to pull these from shopping queries that convert for you (Search Terms Report).

Select appropriate audiences

Audiences are important to Amazon’s Sponsored Display Ads. These ads use Amazon shopping signals to find users who are most likely to buy or interact.

The best way to choose audiences is to develop an ideal customer persona and match that persona to the audiences available to you.

For instance, someone who just moved might be looking for dinnerware. This same audience could also be newly married.

Audiences are grouped by these categories:

• Lifestyle: Here, you’ll find people whose shopping and watching behavior shows an interest in a certain type of lifestyle. This could be shows they’ve consumed or indicated an interest in on Amazon Prime, IMDB, or browsing history on Amazon.
• In-market: In-market audiences are shoppers who are looking to buy specific products as gauged by their behavior.
• Life events: These are the life events people experience, like moving, getting married, graduating, etc.
• Interests: These are activity-based. Interests come from recent activity on Amazon.

A/b test and experiment

A/B testing is an essential way to learn and scale. Amazon presents a dilemma, though. There’s no easy way to conduct A/B testing as you would in platforms like Google.

Torre tells us, “We do not have an easy experiment setup program like in Google Ads, but I like to run a placement test for top of page in a campaign to try for better low funnel performance.”

Because there’s no good way to A/B test, Torre suggests taking the data accrued from auto campaigns and setting the new campaign on loose match to test for new placements and search terms for a higher funnel test.

Using loose match while running other campaigns on a much more strict match will let you test your target audience. You can also test your ad copy in these campaigns. Since Amazon doesn’t have a specific tool, you’ll need to be creative when testing.

The takeaway

Amazon, like other PPC platforms, requires regular maintenance and a hands-on approach to be as successful as possible. Not only that, but there are millions of products sold on the Amazon marketplace, and it’s a rapidly changing platform with its own algorithm and competitors that rise and fall every second.

If your Amazon business needs help with PPC strategy or ads management, any of these Amazon PPC agency options will do nicely.

This article has been updated and was originally published in January 2023.

The post Top 7 Amazon PPC Experts to Help Your Ecommerce Brand Maximize ROAS appeared first on HawkSEM.

	HawkSEM The SEM agency challenging what is to help you create what’s next. View More	Profit Whales Amazon PPC, DSP, Listing CRO, Amazon SEO, Catalogue Management, Growth Hacking for 7-9 figure brands View More	Jumpfly Helping clients achieve the best results possible while always being committed to customer satisfaction View More	BellaVix Helping direct-to-consumer retail brands aggressively grow sales on the world’s largest eCommerce marketplaces View More
Services	SEO PPC Conversion rate optimization (CRO) Social media marketing Content marketing Paid social media marketing Ecommerce marketing Landing pages	Analysis Strategy Management Support Analytics Growth	Social Media Advertising Amazon Ad Management Full Scale Paid Search (Google and Microsoft) SEO Strategy and Link Building Real-Time Monitoring Extensive PPC Audit	Paid Search (PPC) for Amazon Full-Funnel Advertising Strategies Amazon Display (DSP) Sponsored Brand Ads Sponsored Product ads Display Ads for Amazon
Best For	Large businesses and enterprises seeking a data-driven approach to digital advertising.	SMB ecommerce	PPC, Display, Amazon	Vendors selling to Amazon, vendors selling to Amazon customers, and vendors selling to Walmart customers
Rating	4.9	5.0	4.9	5.0

Amazon pay-per-click (PPC) agencies abound online — a quick Google search will yield endless pages filled with options. So, how can you filter the best-in-class options from the average Joes?

With a team sporting decades of combined digital marketing expertise, we’ve gotten pretty good at being able to spot a team with skills to pay the bills – and teams that are way more talk than action.

Since it can be hard to translate all that knowledge, we took a deep dive into dozens of Amazon PPC agencies so we could bring the best of the best right to you.

We used data-driven qualifiers to find agencies with the most tailored services, proven strategies and results, and real customer feedback on performance metrics.

Check out the list below, then keep reading to see why each agency was chosen — and which names you may want to bring to your next strategy meeting.

Top 11 Amazon PPC agencies:

1. HawkSEM
2. Profit Whales
3. JumpFly
4. BellaVix
5. Nuanced Media
6. Blue Wheel Media
7. Fortress Brand
8. Ignite Visibility
9. Thrive
10. Disruptive Advertising
11. AMZ Pathfinder

 1. HawkSEM

Based in sunny Los Angeles, HawkSEM (hey, that’s us!) is a results-driven, return on investment (ROI)-focused digital marketing agency. Since 2006, we’ve helped brands of all kinds scale their ecommerce marketing strategies, from small businesses to big-name enterprises and everything in between.

How do we do it? We fuse our human touch with the latest, greatest technology and tools.

Our exclusive platform, ConversionIQ, helps us take things to the next level by automating growth signals, account anomaly signals, trend performance, reporting, and more. It also helps us accurately depict your buyer’s entire journey, from first sight to purchase, helping companies avoid the dreaded abandoned cart.

HawkSEM is backed by reputable companies that have experienced our results first-hand.

We’ve been recognized in the Google Partners program’s top 3% of U.S. agencies for our ability to drive success for our clients, from doubling Nike’s ecommerce conversion rate and reducing Honda Motor Co.’s cost per conversion by 30% to doubling Mighty Leaf’s holiday sales.

Best for:

Large businesses and enterprises seeking a data-driven approach to digital advertising

Clients:

Honda Motor Co., Verizon Media, Nike, ThriftBooks

Services:

• PPC Ads Campaign Management
• Search Engine Optimization
• Amazon Marketing
• A/B Testing
• Campaign Strategy & Execution
• Conversion and ROI Tracking

If you want customized results backed by artificial and human intelligence, we’re your people.

 2. Profit Whales

Profit Whales is a dedicated, full-service advertising agency for Amazon sellers. The company’s founders and staff aren’t just marketing professionals — they’ve been in your shoes, starting as Amazon sellers themselves back in 2016.

Co-founder Oleksandr Nyeznyk has spent years learning the ins and outs of Amazon, working as a prominent Amazon seller and founder of two other niche Amazon agencies.

Advocating a cross-channel strategy for multiple ecommerce platforms, Profit Whales has a comprehensive six-step approach to PPC management:

• Analysis
• Strategy
• Management
• Support
• Analytics
• Growth

It all starts with a two-hour audit call — which is sometimes enough for brands. They get deep into the details, identifying keyword issues, campaign structure, and audience segmentation.

As for their customers? A sweep through TrustPilot, G2, and Clutch.co reveals near-100% praise, with customers beaming about tripled profits and visibility.

Best for:

Startups and SMB ecommerce brands seeking a transparent marketing partner

Clients: 

Upnourish, Kinetic Labs, Impacto, Mellanni

Services: 

• Amazon PPC Audit
• Keyword and Search Engine Optimization (SEO) Analysis
• Account Metrics
• Marketing Effectiveness
• Amazon Product Ranking
• Amazon DSP Ad Services
• In-Depth Reporting
• Remarketing Tactics
• Amazon PPC Management

 3. JumpFly

Digital marketing is stressful, even if you’re good at it and your product sells. JumpFly recognizes this and cleverly dubs its advertising services as packaged “peace of mind.” So, how do they do it?

JumpFly increased a kitchen appliance company’s Amazon ad revenue by more than 1,000% in just seven months.

As an Amazon PPC agency, JumpFly speaks ROI as a first language. It also garners kudos for laser-sharp attention to customer service.

The team takes time to get to know you and introduce you to your strategy director before ever billing you.

The company prides itself on helping businesses grow from a simple PPC strategy to smart digital marketing. Plus, they offer a free PPC audit for clients who invest over $5,000.

Best for:

Businesses transitioning from in-house to agency partner or those looking for scalable growth through Amazon ads

Clients:

Harvard Business Services, Hayabusa, Walk-In Lab, LifeStance Health

Services:

• Social Media Advertising
• Amazon Ad Management
• Full Scale Paid Search (Google and Microsoft)
• SEO Strategy and Link Building
• Real-Time Monitoring
• Extensive PPC Audit

 4. BellaVix

BellaVix caters to both types of Amazon sellers: Vendors selling to Amazon and those selling to Amazon customers. The company’s impressive user-intent funnel helps them pinpoint high-intent audiences to drive sales and revenue with five steps:

• Brand Awareness
• Customer Engagement
• Purchase Intent Analysis
• Conversion
• Recurring Purchases and Customer Loyalty

CEO Will Haire has an impressive advertising career. In 2018, he founded BellaVix and expanded its reach to support Google Shopping, eBay, Walmart, and Amazon sellers. Before that, he managed Amazon PPC campaigns at Bobsled Marketing.

Clients applaud BellaVix’s close communication, transparent process, and performance-driven strategies, noting higher ROI and time efficiencies for companies in varied niches — health, home decor, ecommerce, beauty, and more.

Best for:

Large ecommerce clients with affordable products in a variety of industries seeking online marketplace domination

Clients:

Procter & Gamble, Instant Pot, Nicole Miller, Think Baby

Services:

• Paid Search (PPC) for Amazon
• Full-Funnel Advertising Strategies
• Amazon Display (DSP)
• Sponsored Brand Ads
• Sponsored Product ads
• Display Ads for Amazon
• Amazon Seller Central Management Services
• Vendor Central Management Services

5. Nuanced Media

Nuanced Media is a top Amazon marketing agency in the U.S., offering customized approaches for every client.

Not hitting ROI goals? Keep getting bested by competitors? Regularly overspend on a bid strategy? Nuanced will help you correct the issue through data-backed optimization and a team of expert strategists, developers, designers, and writers.

One Amazon seller cites a whopping 450% increase in sales after working with Nuanced. A quick sweep through their case studies reveals similar successes.

Nuanced Media is a strong fit for brands focused on ecommerce and Amazon. Their Market Velocity Action Plan Process helps you zoom in on your target audience and create a foolproof, multi-channel ecommerce marketing strategy.

Best for:

Traditional and wholesale ecommerce brands looking to better align their Amazon strategy with their overall digital marketing plan

Clients:

Moo, Nurture Smart, Krush Kandy, Unisox

Services:

• Amazon Consulting
• Ecommerce Marketing
• Amazon PPC Management and Optimization
• Weekly, Bi-weekly, and Monthly Reporting
• Bid Strategy Real-Time Monitoring
• Targeted Ads and Keywords
• Amazon DSP Management
• DSP Metrics
• AI Dynamic Ads

6. Blue Wheel Media

Blue Wheel Media’s founders are no strangers to fast growth. Since launching back in 2011, they’ve created brands and built them up to generate $50 million in sales.

Their proprietary software, Companion, is the first of its kind to isolate search terms and automate keyword harvesting in real-time. Blue Wheel believes in its process so much that if they can’t find ad spend savings for you, they’ll refer you to another ad agency that can.

Best for:

Established ecommerce brands that are looking to expand and are unafraid of thinking outside the box

Clients:

Thermos, 5-Hour Energy, Banana Boat, Ariat

Services:

• Amazon Advertising Management and DSP
• Sponsored Ads and Video Ads
• Auto-Bidding Management Technology Access
• Real-time Keyword and Negative Keyword Research and Harvesting
• Weekly Trend Analysis and Bi-Weekly Reporting
• A/B Testing for Sponsored Brand and Product Display Ads

7. Fortress Brand

Fortress Brand recently combined with School House, Finc3, Bizmut, and Taylor & Pond to create a supergroup of brand commerce success.

While the name may be different, the tenets of Fortress still hold true.

That means Front Row will still buy your products from you directly before marketing them to the world. Full marketplace management is a step up from your average Amazon PPC service provider.

The end-to-end structure gives them a unique incentive to drive high performance. Plus, you can keep tabs on progress with the client dashboard.

As for data and tech? Front Row has an in-house proprietary marketing technology that tracks brand performance, customer lifetime value (CLV), sales reporting, and more.

Front Row offers a first-party structure, where they deal with Amazon directly and charge a percentage of your sales.

Best for:

Tech, beauty, and personal care brands looking to enhance their digital marketplace footprint and grow sales with expert, hands-on management

Clients:

Indie Lee, Bluemercury, Boscia, Nexxus

Services:

• Full Marketplace Management
• 1P Management
• Market and Competitor Analysis
• Global Marketplace Access
• Brand Strategy
• Real-Time Client Dashboard

8. Ignite Visibility

Need more than referrals or reviews to feel confident partnering with an Amazon PPC company? Ignite Visibility has an impressive reputation, topping lists for the best SEO company, paid media company, and digital agency in the U.S.

Ignite Visibility specializes in email marketing, SEO, pay-per-click advertising, social media marketing, and Amazon marketing services. While Ignite manages $100 million in advertising dollars annually, they only work with businesses at the top of their verticals.

That means the crème de la crème of Amazon sellers and businesses. Perhaps that’s why each client gets more than one account manager — outfitted with an entire, dedicated Amazon marketplace team.

The result? Increased ROI and incredible time savings, according to past happy customers.

Best for:

Large brands that need high-level and experienced ecommerce professionals

Clients:

Experian, DoorDash, Office Depot, Morgan Stanley

Services:

• Amazon Ad Console Management
• Seller Launch Consultation
• Reporting
• Organic Rank Enhancement
• Amazon Listing Updates & Optimizations
• Amazon DSP Management

9. Thrive

Thrive is a comprehensive digital marketing agency. Their full-service roster includes SEO, link-building, ecommerce web design, online reputation repair services, and more.

Each client gets a dedicated PPC account manager and marketing team to handle their Amazon PPC advertising. What’s more, their team of web designers and marketers can create branded graphics and logos, as well as high-resolution photos and videos.

Thrive takes businesses through a carefully tailored journey, starting with building brand awareness with keywords before even touching Amazon Advertising. As a result, clients praise Thrive’s process and impressive ROI.

Best for:

Brands with ecommerce offerings looking to better take over their respective niche via online marketplaces

Clients:

Seismic Audio, Image 3D, IDville, EMF Mitigation Device Manufacturer

Services:

• Sponsored Product Management
• Product Display Ads
• Amazon Video Management
• Amazon Vendor Central Management
• Reputation Repair and Management
• SEO Services and Link Building
• Social Media Marketing
• Video Production
• Email Marketing

10. Disruptive Advertising

Do you forget about product listings or leave them to the last minute? Disruptive Advertising can help. As an agency, they advocate for careful analysis of each listing’s SEO and PPC elements to maximize reach. In fact, that’s the first step in their Amazon Advertising methodology.

First, they analyze, sifting through product listings with a fine-tooth comb. From there, they help you build and optimize campaigns based on ad analysis to improve CTR and conversions. Lastly, they A/B test and adjust tactics based on test results.

Disruptive specializes in ads across the board, including YouTube, Google, Microsoft, and social media channels. But the agency’s expertise with Amazon Ads is a shiny plus for ecommerce businesses in particular.

Does that mean any brand can work with Disruptive? Unfortunately, the company shies away from early startups. Rather, they’re looking for clients with millions in annual revenue with a budget of tens of thousands for monthly ad strategy.

Best for:

Clients with millions in annual revenue with a budget of tens of thousands for monthly ad strategy

Clients:

Bunny James, Crossover Symmetry, Nani Swimwear, Three Bird Nest

Services:

• Google Ads
• Search Engine Optimization
• Microsoft Ads
• Amazon Advertising
• Amazon PPC Management Service
• Email Marketing
• LinkedIn Ads
• Website Optimization
• CRO for Ecommerce businesses

11. AMZ Pathfinder

Looking for an Amazon advertising agency with a solid track record on Amazon specifically? AMZ Pathfinder might be the perfect fit.

This agency prides itself on demystifying PPC management for its clients and using a data-driven approach that works wonders.

With clear communication and a desire to help Amazon storefronts thrive, AMZ Pathfinder’s team of PPC experts and clever creatives are a cut above the rest.

Best for:

Small businesses looking to boost brand awareness and visibility on Amazon, specifically

Clients:

Viter Energy, Tree to Tub, Healing & Bliss, and ThinkGizmos

Services:

• PPC management
• Listing optimization
• Storefront builder
• Amazon SEO
• PPC audit services
• Google Ads
• Full account management

The benefits of working with Amazon PPC agencies

Even for seasoned ecommerce marketing pros, managing Amazon campaigns can be a full-time job. Partnering with an agency takes all those detail-oriented tasks off your plate and offers the combined know-how of experienced pros.

An Amazon PPC agency can help you:

• Manage bidding
• Build brand awareness
• Stay on top of market trends
• Inform ad campaigns with data
• Improve rankings
• Pump up sales and ROI

And if that’s not enough to convince you, just think about the time you’ll save having someone else regularly update keywords, monitor Advertising Cost of Sales (ACoS, a term used by Amazon for their sponsored ads), study Amazon’s market and features, pivot campaigns, and address the Buy Box algorithm.

With an Amazon PPC agency in your corner, you’ll get peace of mind knowing your program is in good hands.

Why is PPC management important for Amazon sales?

PPC management is a vital component of any successful ecommerce business. And with the sheer amount of competition on Amazon, these ads are no exception. Here are a few reasons to consider:

Targeted advertising

PPC campaigns on Amazon allow you to target specific keywords, demographics, and customer behaviors, ensuring that your ads reach the right audience. This targeted approach increases the likelihood of converting clicks into sales.

Boost sales

By placing your products at the top of Amazon’s search results or on relevant product pages through PPC advertising, you can increase your sales velocity. This not only boosts your rankings on Amazon but also improves your product’s visibility organically.

Control over ad spend

With PPC management, you have control over how much you spend on advertising. You can set daily budgets, adjust bids based on performance, and pause or resume campaigns as needed, giving you flexibility and control over your advertising expenditure.

Increased visibility

Amazon’s marketplace is highly competitive, with millions of products available. Effective PPC management ensures that your products are visible to potential customers when they search for relevant keywords, helping you stand out among competitors.

Overall, effective PPC management on Amazon is extremely important for maximizing sales, visibility, and driving growth in this highly competitive marketplace.

The takeaway

The right ecommerce agency can boast serious benefits for your Amazon business — increased glance views, boosted orders, and a serious increase in sales, just to name a few.

But you’re unlikely to reach your goals if you don’t take a thoughtful, competitive approach to your Amazon PPC management strategy.

The best Amazon PPC agency protects your business from high CPC and inserts your brand seamlessly into your audience’s purview (and checkout cart). Look for agencies that can:

• Use proprietary software that manages digital marketing activities in one place
• Paint a picture of your buyer journey from first sight to purchase
• Provide demonstrated success and improved ROI for other clients
• Be flexible enough to work with your niche, size, and channels

Ready to rock with an Amazon PPC agency? We’d love to work with you. We’ll meticulously study your business and industry, and conduct A/B testing to inform a customizable, tailored strategy to optimize your Amazon campaigns.

FAQs about Amazon PPC agencies

What is an Amazon PPC agency?

An Amazon PPC agency works with ecommerce clients to build, plan, manage, and/or scale their paid search campaign efforts on the Amazon marketplace.

How much do Amazon PPC agencies charge?

Amazon PPC agency pricing ranges anywhere from $2,000 to $5,000 per month, depending on experience, scope, and even types of products.

How long does it take to see results on Amazon PPC campaigns?

On average, you’ll need to invest at least three months before seeing results on your Amazon campaigns.

What should you ask an Amazon agency in a discovery call?

The most important thing to ask a prospective agency is about their experience and proven results, especially for clients similar to your brand. You could also ask them about product type and niche experience, along with case studies outlining how they solved problems for their clients.

The post Top 11 Amazon PPC Agencies for Ecommerce Success appeared first on HawkSEM.

The real estate business moves faster than tickets to a Taylor Swift concert. That’s why PPC (pay-per-click) advertising is a popular marketing channel for Realtors. 

But does PPC work for real estate agents?

With a conversion rate of 4.23% in Google search ads, the real estate industry accumulates more conversions than the average of all industries together at 3.750%. 

But to get the most out of PPC and see these conversion rates, you need a well-executed campaign strategy. If you run your campaigns in-house, chances are your marketing team is a bit overwhelmed with all the other channels they already manage. The good news is there are plenty of high-quality PPC services for Realtors.

We’ll give you a preview of the top PPC agencies for Realtors, and how to choose one that’s right for you; here’s a sneak peek:

Top 6 PPC agencies for Realtors

1. HawkSEM
2. RevLocal
3. ReachLocal
4. Chatter Buzz
5. Thrive Agency
6. LYFE Marketing

You know you want to run PPC ads for your real estate business, but where should you start? If you are looking for an agency to manage them, then your first stop was probably Google or another search engine. 

The problem is that PPC agencies are numerous, and a quick Google search will yield endless pages filled with options. So, how can you filter the best-in-class options from the average Joes?

With a team sporting decades of combined digital marketing expertise, we’ve become very good at being able to spot a team with skills to pay the bills – and teams that talk the talk but don’t walk the walk.

Since it can be hard to translate all that knowledge, we took a deep dive into dozens of PPC agencies for Realtors to bring the best of the best to you.

Check out our list of the top 6 PPC service providers for Realtors below, then keep scrolling to see why we chose each agency. 

1.  HawkSEM

   

   Based in sunny Los Angeles, HawkSEM (hey, that’s us!) is a results-driven, ROI-focused digital marketing agency. 

   We opened our doors in 2006, and since then, have been helping Realtors scale their marketing and have delivered PPC campaigns that drive in so many high-quality leads you don’t know how to manage them all.

   Exactly how do we deliver such results for our real estate clients? We combine the human touch of our incredible team, who gets to know your business and its goals with the latest and greatest technology and tools. 

   For example, our exclusive platform, ConversionIQ, is an incredible tool that helps us take your PPC campaigns to the next level. We start by automating growth signals, account anomaly signals, trend performance, reporting, and more, to get continuous insights for improving PPC campaigns. 

   The platform also helps us accurately depict your buyer’s entire journey, from first sight to purchase, which can help you minimize the number of leads that don’t convert and establish where buyers are dropping off on your site.

   HawkSEM is backed by reputable companies that have experienced our results first-hand. 

   We’ve been recognized in the Google Partners program’s top 3% of US agencies for our ability to drive success for our clients, from doubling Nike’s ecommerce conversions and reducing Honda Motor Co.’s cost per conversion by 30% to doubling Mighty Leaf’s holiday sales. HawkSEM also won Quartz’s best companies for remote workers.

   If you want customized results backed by artificial and human intelligence, we’re your people.

   Services we offer:

   • Conversion rate optimization
   • PPC management
   • Paid social media marketing
   • SEO
   • Performance display
   • Remarketing
   • Shopping and feed management
   • Email marketing

2.  RevLocal

   

   RevLocal is a digital marketing agency that was established in 2010. For over 12 years, it has used determination and expertise to help real estate business owners thrive and succeed with PPC. 

   RevLocal is known for providing a highly personalized service for local businesses and multi-location real estate agents. 

   They also have consultants dotted around the entire US, which means they can really get to know your local market. They’ve had the pleasure of working with many local Realtors, dentists, lawyers, and other local businesses. In 2022 they received both Upcity Local Excellence and Upcity National Excellence awards.   

   Its services include local search marketing, PPC advertising, review marketing, and social media. And they have industry-specific experts in their teams who know all about real estate PPC. In addition, RevLocal is a Premier Google Partner, just like HawkSEM.

   Services offered:

   • Local search marketing
   • Review marketing
   • Paid advertising
   • Social media
   • Website services
   • Marketing analytics
   • Organic SEO

3.  ReachLocal

   

   ReachLocal (now LocaliQ) was founded in 2004 in California and has now expanded to operate in 5 countries across the globe. Its team has specialists with over 10+ years of experience in real estate marketing.

   Its global success is built on its expert skills and focuses on creating marketing solutions that scale. ReachLocal is known for its data-driven marketing approach and will combine data from your real estate business with insights from its historical campaigns that have delivered 201m+ leads.

   Neighborly named ReachLocal “Remarkable Vendor of the Year” in 2022, and LocalIQ was a finalist for the 2022 Drum Awards for online media.

   Services offered:

   • Search engine marketing
   • Social media advertising
   • Display advertising
   • Search engine optimization
   • Youtube advertising
   • Live chat
   • Marketing automation

4.  Chatter Buzz

   

   Chatter Buzz is an agency that understands the digital landscape for real estate is competitive. Maybe that’s why they’re a top-rate real estate marketing agency on review site Clutch.

   The Chatter Buzz team works to understand their clients’ audiences and user behaviors as well as competitors and where they currently stand in the market. From there, they help create streamlined omni-channel campaigns that don’t just attract leads, but motivate them to convert.

   Still not convinced? Check out the myriad case studies on their website, then schedule a free strategy session to find out how they can help you scale your real estate efforts and boost growth in the process.

   Services offered:

   • Website design
   • Email marketing
   • Social media marketing
   • Search engine marketing (SEM) campaigns
   • SEO

5.  Thrive Agency

   

   Thrive is a full-service digital marketing agency that has been around since 2005. It works with a wide range of industries including real estate, and can deliver a full range of marketing services. 

   Its services include consulting and management options for a variety of online marketing tactics, including SEO, PPC ads, Amazon store optimization, copywriting, conversion rate optimization (CRO), and more. 

   A wide range of services means you can get all your marketing in one place. And it is a good place to go. Thrive is known for keeping a customer-centric focus on its services. The customer is the priority for its team, and you will be well taken care of.

   Thrive Agency has several certifications, including Microsoft Partner and Google Ads Premier Partner certifications. They’ve also made to Inc. 5000’s list 6 years in a row. Clutch awarded them the Top SEO Companies and Top Social Media Marketing Agencies awards 2022 as well.

   Services offered:

   • Web design
   • Social media marketing
   • Reputation management
   • SEO
   • PPC marketing
   • Conversion rate optimization (CRO)
   • Ecommerce marketing
   • Amazon marketing

6.  Lyfe Marketing

   

   Lyfe Marketing is a Social Media Management Company that offers a wide range of social media services, including PPC ads for Facebook and other platforms.

   Its full range of services includes social media advertising, email marketing, video creation, and more. It is well known for being able to create and manage top-performing social media campaigns for businesses. And it has expertise in a wide range of PPC channels, knowing how to leverage social media networks such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

   Some of their most notable clients are Vulcan Fitness Equipment, Royce Chocolate, and Egyptian Magic skin cream. They’re a Google Premier Partner and a Facebook Marketing Partner.

   Services offered:

   • Social media marketing services
   • Social media advertising services
   • PPC management services
   • Email marketing services
   • Video animation services
   • Social media management services
   • Short video advertising services

What are PPC services for Realtors?

PPC marketing has become one of the most rewarding channels of lead generation in real estate. (Image: Adobe)

PPC services for Realtors are online advertising campaigns, managed by a team of professionals, that allow agents to pay for ads on search engines and appear above organic search results. 

Platforms like Google Ads (formerly Google Adwords) and Microsoft Advertising let you buy clicks to your real estate website or landing page rather than waiting for that visit to come from organic means such as search engine optimization (SEO).

PPC is quite different from other digital marketing channels for Realtors because of how people come to your ad. If we look at organic search results and social media, for example, your content is shown by the search engine perceiving what that user wants to find based on their search term.

The search engine, such as Google, will then present them with what its algorithm believes is the best pieces of content to answer the query and show it at the top of search results. 

In contrast, PPC doesn’t rely on a search engine to rank your content as the best answer. Instead, you pay to appear at the top of those search results (ahead of the organic content).

PPC marketing has become one of the most rewarding channels of lead generation in real estate. Not only does it deliver a killer conversion rate and give you control of where your content is shown. But also, when you implement a good keyword targeting strategy, you can have confidence that those conversions come from genuinely interested parties. 

PPC services for Realtors: What to expect

1. PPC audit of current campaigns
2. Competitive analysis & market research
3. Conversion & goal tracking review
4. Keyword research & development
5. Audience, ad copy & creative buildout
6. A/B testing & landing pages

PPC services help you no matter what stage you’re in, from creating an account to optimizing your campaigns. 

1. PPC audit of current campaigns

A PPC audit reviews your current campaign structure, keywords, settings, and more. It tells you what’s working well and what needs improvement. It finds gaps in your strategy and allows you to gauge your success.

2. Competitive analysis & market research

In PPC, competitive analysis isn’t just knowing who your competitors are in the local world but also knowing your competitors in the digital world. Understanding their strategies will help you get a leg up. 

Market research is crucial to knowing your target audience. It’s the base for your digital marketing strategy and informs the whole process.

3. Conversion & goal tracking review

Is your conversion tracking set up correctly? A checkup will make sure you’re tracking the right conversions. Choosing soft goals instead of concrete ones is easy when getting your campaigns set up. Or, you may forget to tag a thank you form. An audit will ensure your conversions are fine-tuned.

4. Keyword research & development

Proper keyword research informs everything from your strategy right down to your ad copy. It’s an important step to ensure you reach the right audience, and make the best use of your budget.

5. Audience, ad copy & creative buildout

Your audience, ad copy, and creatives all rely heavily on your target personas and research. It will allow you to create customized ads that speak to your audience. Staying away from generic messaging and audiences will allow you to resonate with potential customers and hit your goals.

6. A/B testing & landing pages

You don’t know what you don’t know. A/b testing is an essential part of any marketing strategy. Testing variables optimizes your PPC campaigns, and keeps progress moving forward. 

Landing pages are a vital part of PPC. You’ve paid to get people there, don’t lose them. Landing pages put all of the important information, benefits, and key facts on one page, improving your conversion rate.

What are the benefits of PPC for Realtors?

There are a lot of benefits to using PPC for Realtors. Let’s take a look at some of the top.

Specific targeting 

With PPC ads, Realtors can deliver their ads to homeowners interested in selling their houses and homebuyers searching for their services at that very moment. Unlike SEO, your ad can appear at the very top of the page and quickly attract attention. 

You can target your leads at all stages of the buying cycle. As the user is already on a search engine, you know they’re looking for answers to a question. So you can then target specific keywords to hone the targeting of your ideal audience.

For example, let’s say you want to target users at the beginning of their real estate buying cycle. In this case, you can use specific keywords you know will target that audience. These could be terms such as “best neighborhoods in Chicago” or “new vacation homes in Myrtle Beach.” You choose these keywords, and then your PPC ads will land in front of this early stage of the buying cycle audience at precisely the right time. 

Let’s take another example and say you want to target sellers. You would approach your keyword strategy a bit differently. You could include terms such as “how much is my Los Angeles home worth?” or “find a St. Louis Realtor to sell my home.” 

Control over budget

You choose your ad spend. With PPC, you’re free to spend as little or as much as you like. So while your ads may not show as often as you like, you’re also not locked into a particular amount. Competition varies based on geography, so be sure to keep that in mind.

Greater visibility

Not only will you benefit from very specific targeting, but you’ll find your real estate businesses get more visibility than with some other marketing methods. SEO can be very helpful in building free traffic for a business. However, generating organic leads is quite difficult in a highly competitive real estate industry. 

PPC search ads put your real estate business above the other organic search results, which gives you greater visibility and can improve brand awareness.

Generate qualified leads

We’ve talked about how you can get very specific with your targeting of PPC ads. This lets your real estate businesses get the attention of qualified leads who are actively searching for property. This increases the chances of that lead to becoming a customer that will generate profit for your business. 

How to choose an agency

When your success is riding on your marketing strategy, you need to know you can count on your marketing experts and their marketing campaigns.

You can learn more about everything you need to know about hiring a PPC company in our post, How to Hire an SEM Expert (+ Top 5 Agencies to Consider).

Here are a few highlights of what you should look for:

• Have case studies and previous examples of successful campaigns they have managed
• Have expertise in real estate
• Are established and have accreditations such as being a Google Premier Partner

How much do PPC services for Realtors cost?

Cost will vary by provider; however, it can range $1,500 – $5,000/month. Payment models include the following:

• Percentage of budget – the agency will charge a fee based on a percentage of the budget (usually somewhere between five and 10%)
• Fixed fee – the provider charges a fixed fee based on criteria like number of hours spent on the account or budget
• Hourly –  this is the least common model. You would pay for the time your service spends on your account

When can I expect to see results?

PPC shows results quickly, unlike SEO. You could start seeing results within a week, though it takes about 3 months to optimize. Your ads show about the organic search results, so you’ll be getting lots of eyes on your ads straightaway.

This article has been updated and was originally published in May 2023.

The post PPC Services for Realtors + 6 Top Agencies to Consider appeared first on HawkSEM.