What Your Marketing Plan Needs to Succeed

Whether you’re putting the final touches on your digital marketing plan or still frantically trying to come up with a winning strategy, this webinar has you covered.

Two of HawkSEM’s experienced marketing pros will break down key tips for creating a well-rounded marketing plan that’ll help you crush your goals, grow your reach, and boost your ROI.

This webinar covers:

• The importance of establishing your goals
• How to leverage a multi-channel approach
• Tips for creating insightful reports
• & more

This discussion provides actionable advice with tactical takeaways for you and your team — HawkSEM’s webinars are free from vague advice and too-obvious tips.

Speakers:

Veronica Baas
Lead Strategist at HawkSEM

Veronica comes from a creative and technical background and has worked with clients from healthcare and travel to fashion and retail. Her skill set includes content strategy and creation, link development, technical and local SEO, project and client management, analytics, and reporting. Veronica resides in Colorado and loves to spend time climbing, hiking, and skiing mountains, and hanging out with her dog pack.

Rachel Corak
SEO & SEM Manager at HawkSEM

Rachel helps brands in the digital space by expanding their reach, exceeding revenue goals, and increasing their return on ad spend. She’s experienced in PPC, SEO, paid social, conversion rate optimization, improving efficiencies through automation, keyword research, and audience behavior. Based out of Arizona, she loves the outdoors, water sports, traveling, gardening, live music, art, and spending time with her very good dog.

Full webinar recording:

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Online Privacy & Digital Marketing in 2021

This webinar covers:

• Apple’s major iOS 14.5 update
• The “death” of third-party cookies
• Google’s new FLoC tracking technology
• & more

This discussion provides actionable advice with tactical takeaways for you and your team — HawkSEM’s webinars are free from vague advice and too-obvious tips.

Speakers:

Connie Redfield
Lead Strategist at HawkSEM

Connie is a digital marketing professional specializing in paid search and paid social. She loves working towards her clients’ goals and understanding the true UX of the target audience. During her digital marketing tenure, she has worked on a variety of clients ranging from healthcare to education to e-commerce.

Jenny Palmer
Director of Marketing Operations at HawkSEM

Jenny is a well-rounded marketing expert specializing in SEM, SEO, and paid social. With a passion for the ever-changing digital marketing world, her data-driven analysis and optimization have helped increase revenue for clients in a variety of industries, from travel & tourism to health & wellness to e-commerce.

Maria Smart
Director of Marketing Strategy at HawkSEM

Maria has worked in digital marketing for 7 years and specializes in SEO. Her deep level of understanding about on and off-site SEO elements, paired with a data-driven decision-making approach has helped clients not only grow their organic reach but also ROI.

Full webinar recording:

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The Importance of Technical SEO

Ready to take your SEO performance to the next level?

This webinar covers the ins and outs of technical SEO, what it means, and why it’s key to your brand’s overall digital marketing success.

Justine Rabideau, lead strategist at HawkSEM, walks us through the simple (and a few not-so-simple) steps to ensuring your technical SEO is properly set up to succeed in search engine results.

This webinar covers steps including:

• How search engines crawl and index content
• The importance of structured data, page speed, and user experience
• How to identify and resolve common technical issues
• & more

Justine provides actionable advice with tactical takeaways for you and your team — HawkSEM’s webinars are free from vague advice and too-obvious tips.

Full webinar recording:

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10 Steps to Creating a Content Strategy for SEO

Content can be a game-changer when it comes to building a successful SEO strategy — if you do it right.

This webinar covers the top 10 steps to take when creating a content strategy for SEO.

Justine Rabideau, Lead Strategist at HawkSEM, walks us through the simple (and a few not-so-simple) steps to ensuring your content is high-quality, valuable, and optimized for search engine success.

This webinar covers steps including:

• Write for people, not search engines
• Plan regular content audits
• Remember technical SEO
• & more

Justine provides actionable advice with tactical takeaways. Leave this webinar not just with insights, but a solid to-do list for you and your team.

Full webinar recording:

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Financial Services Marketing: 14 Proven Ways to Drive Revenue with PPC

This webinar covers 14 proven ways financial services companies can drive revenue with pay-per-click (PPC) marketing.

Steve Dang, HawkSEM’s Director of Digital Marketing and Strategy, walks us through his top tips for anyone in the financial services sector to drive maximum impact through PPC marketing in 2020 and beyond.

This webinar dives deep into recommendations like:

• Increase engagement with a variety of content 
• Start PPC slowly — and expect high costs per click
• Focus on highly granular targeting

Steve provides actionable advice with tactical takeaways. Leave this webinar smiling — with a solid to-do list for you and your team.

Full webinar recording:

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SEO Audit 101: Take Your SEO from So-So to Stellar

This webinar covers the top steps to assessing your current SEO efforts with a complete audit — identify what’s working, uncover what’s not, and prioritize next steps.

Justine Rabideau, Lead Strategist at HawkSEM, walks us through the simple (and a few not-so-simple) steps to audit your website today, for better SEO performance tomorrow.

This webinar covers the 3 core pillars of SEO:

• On-Site Structure — common technical issues like page errors, duplicate titles, link issues, and page speed
• Content Strategy — keyword trends and opportunities
• Off-Site Visibility — back-linking strategy

Justine provides actionable advice with tactical takeaways. Leave this webinar with a solid to-do list for you and your team.

Full webinar recording:

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8 Steps to PPC Success for SaaS Brands

With long sales cycles and an emphasis on demos, SaaS companies have a unique set of marketing obstacles. The same goes for advertising on platforms like Google and Bing.

This webinar covers 8 steps SaaS brands can take to achieve PPC success. Steve Dang, Director of Digital Marketing and Strategy at HawkSEM, walks us through his top PPC tips to drive maximum impact.

This webinar covers topics like:

• Your landing page is your lifeline: make it count
• Focus on credibility to drive leads
• Know your ICP — and leverage this audience intel
• Make retargeting your best friend

Steve provides actionable advice with tactical takeaways. Finish this video smiling — with a solid to-do list for you and your team.

Full webinar recording:

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