Got lackluster landing pages? This guide is for you.

If paid search was a basketball team, landing pages just might be the MVPs.

That’s because they do a lot to “carry the team” once your ad has successfully garnered a click. Landing pages are tasked with engaging the viewer, informing them about what you offer, and finally, getting them to take that next desired action.

Sounds simple enough, right? Well, not exactly.

Like much of digital marketing, landing pages are part art, part science. Along with a strategic design and targeted copy, you’ve also got to factor in things like form length, testing, optimization, and more. But don’t let the prospect overwhelm you.

This guide covers:

• Psychology tricks for landing page success
• Examples of effective landing pages
• Design tips to create a better user experience
• Easy-to-follow landing page element checklists

 

Download the free guide here.

Are your PPC efforts driving results?

There are plenty of potential reasons you’re not seeing the results you want, and it can be frustrating when the answers for how to fix the problems aren’t clear.

We get it. We want to help, so we created The Ultimate Guide to Problem-Solving for Your PPC Program and Getting the ROI You Deserve.

We’ve broken down 7 common PPC problems we’ve gleaned from years of experience in the digital marketing space. And because we’re problem solvers, not seekers, we went ahead and offered solutions to help you, too.

This guide covers:

• 7 of the most common problems marketers experience with PPC
• Actionable solutions to each of these issues
• Fun PPC facts and stats from expert research

Not sure where to begin? This is for you!

Think all PPC agencies are the same? Think again.

A recent eMarketer survey found that companies leave agency partners for a variety of reasons that can be chalked up to misaligned expectations about anything from pricing and value (33%) to being unhappy with the strategy (%13) or needing different capabilities (14%).

Ensuring you’re on the same page from day 1 can make or break the relationship.

There’s no one-size-fits-all solution for PPC management, but the tips in this guide will help you hire the right agency for your unique business needs.

This guide covers:

• Phase 1: How to prepare for your agency search
• Phase 2: How to interview agencies with your goals in mind
• Phase 3: Getting started with your new agency
• Plus a handy checklist to leverage during your evaluation!