Can Competitors Use My Brand Name in Google Ads?
Did you know competitors can bid on your brand name and use it in their Google Ads? Here’s the 411 on how they can use your name, why they do it, and more....
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14 SEO Case Studies: Challenges, Solutions + Resul...
Check out these dynamic SEO case studies from HawkSEM and other agencies for inspiration and insight into SEO best practices that led to impressive results....
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YouTube SEO: 14 Tips to Improve Rankings and Views...
Is your YouTube channel optimized for search engines? Follow these YouTube SEO steps to get your video content the maximum reach possible....
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What Are Google Search Partners? + 7 Pro Tips
Google Search Partners is a setting that gets your ads on Google Partner sites. Learn to use this feature to expand your reach and get more conversions while minimizing wasted ad spend....
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Digital Marketing for Startups: 8 Steps to Crush Y...
Digital marketing for startups begins with keyword research and a website audit, followed by targeted content creation for your website, social media channels, and email lists....
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Short-Tail vs. Long-Tail Keywords: Key Differences...
Long-tail keywords are specific phrases that attract niche audiences, while short-tail keywords are broader terms that reach a wider audience. Read on to learn the key differences between th...
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Core Web Vitals: What They Are + Why They Matter
Core Web Vitals are an important set of Google ranking factors. Find out what they are, why they matter, and how they can affect your SEO....
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What Is a Pillar Page? How to Create One (+ Proven...
Pillar pages keep your content organized, easy to find, and more likely to land on the SERP. Here's how to incorporate them into your SEO strategy....
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How to Write Google Ads Headlines That Click (+ Ex...
The best Google Ads headlines grab the attention of qualified leads and get them to click. Learn the tips our experts use to write headlines that get attention — examples included....
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Technical SEO: An Easy-to-Follow Guide + 6 Improve...
There's more to SEO than keywords, meta tags, and quality content. Here's how technical SEO can help search engines crawl your site more effectively. ...
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